Next Challenge: What's your dream Adidas sports bra?
Can you name our new glass-ceramic product?
business marketing strategy manufacturing product marketing cooking idea generation branding & identity
See more like this check out our active challenges
$1,600
top 50%
326
submissions
DONE
11 months ago
Small pic 123

We want to hear YOUR ideas for what we should name our new product.  Please consider the following information about the product itself, the target audience, and naming guidelines as you propose a name that will best represent this product.

Product Details: 

  •  The product is a flat and very thin panel of glass-ceramic.
  • While it can vary in size, the glass-ceramic panel can be as large as the biggest kitchen islands or countertops
  •  It has the unique capability to function as both a countertop and a cooking surface.
  • The material itself and thinness enable induction cooking as well as other advanced technologies such as LEDs, touch control, projected screen, wireless charging of various devices such as smartphones, etc.
  • It offers new design possibilities as it seamlessly integrates the cooking area into the countertop/table/ island area.
  • The product can be of virtually any color or pattern.
  • The seamless integration and ultra sleek design make it easy to clean and maintain.

Target Audience:

  • The product is aimed at the high- to very high-end market.
  • Targeting mainly kitchen designers, interior designers, architects, and appliance manufacturers around the world.

Naming Guidelines:

  • The proposed name cannot have a pejorative or "bad" meaning/translation in any language.
  • The name has to be original and not inspired or copied from existing product or brand names (especially the ones in the concerned industries).


Deliverables

Please submit your name for our new ceramic-glass product.  Additionally, include your answers to the following:

  1. Explain how your name is a good fit for the product and target audience detailed above in the brief.
  2. Why did you pick this name?  Does is have a story behind it? 


    Submissions will be graded on the following criteria:
  • Appeal
  • Originality
  • Applicability
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$30.30 C Penn Foster
$30.30 Picture?width=160
$30.30 Square pic 60 18278775 300478530383888 3363935450335225700 o 1 Liberty University
$30.30 Picture?width=160 University of New Hampshire
$30.30 Picture?width=160
$30.30 F University of Arkansas - Little Rock
$30.30 Square pic 60 24201054 517618018603702 1209130983 o California Polytechnic State University
$30.30 D Simon Fraser University
$30.30 Square pic 60 img 8396 University of Central Florida
$30.30 Picture?width=160 University of Central Florida
$30.30 E Northern Kentucky University
$30.30 Picture?width=160 Maharaja Sayajirao University of Baroda
$30.30 K Arizona State University
$30.30 M University of Central Florida
$30.30 G University of Central Florida
$30.30 V GTU, Ahmedabad
$30.30 F University of Central Florida
$30.30 S baruch college
$30.30 A
$30.30 Square pic 60 img 20170427 151756 01 1 Anna University
$30.30 Square pic 60 10333264 10204154482162076 2043429712784091937 o Western University
$30.30 P University of Minnesota
$30.30 J
$30.30 K Penn Foster
$30.30 Picture?width=160
$30.30 C
$30.30 Square pic 60 my face Fordham University
$30.30 J
$30.30 Picture?width=160 University of Calgary
$30.30 Square pic 60 3eb58800 7e02 4d5d 9264 055e3af6ce01 USTHB
$30.30 Picture?width=160
$30.30 Square pic 60 bobby brantley Elizabeth College
$30.30 B Louisiana State University
$8.20 Square pic 60 brock Brock University
$8.20 S Penn Foster
$8.20 A
$8.20 A University of Central Florida
$8.20 Picture?width=160
$8.20 J
$8.20 Square pic 60 profile pic University of Central Florida
$8.20 C University of Central Florida
$8.20 Square pic 60 profile University of Minnesota
$8.20 F University of Central Florida
$8.20 J University of Central Florida
$8.20 Square pic 60 screen shot 2017 07 13 at 08.59.53 New College of the Humanities
$8.20 Square pic 60 fb img 1510626455937 Hagerstown Community College
$8.20 F national college of arts
$8.20 Picture?width=160 University of Minnesota
$8.20 J Luther College
$8.20 L
$8.20 N
$8.20 J N/A
$8.20 Picture?width=160 Penn Foster
$8.20 V Politeknik Sultan Salahudin Abdul Aziz Shah
$8.20 Square pic 60 aqua2
$8.20 S
$8.20 Picture?width=160 IUPUI
$8.20 Square pic 60 img 20171119 080246720 Institute of Chartered Accountants of India
$8.20 Picture?width=160 Texas A&M University
$8.20 Square pic 60 ka sir slippy Georgia Institute of Technology
$8.20 Square pic 60 linkedin1 McGill University
$8.20 Square pic 60 img 20170122 193121 poornima college of engineering
$8.20 Apgzz9k9 normal Parul University
$8.20 Square pic 60 aaeaaqaaaaaaaak7aaaajgq1ngrknzzlltrhntutndmzmy05yti5ltjinjy4zgvkymiynq University of Central Florida
$8.20 Picture?width=160 University of Central Florida
$8.20 S University of Washington
$8.20 S University of California at Davis
$8.20 B University of Central Florida
$8.20 Square pic 60 dsc01904 University of Central Florida
$8.20 N Clemson University
$8.20 Square pic 60 screenshot 2017 11 11 blake miller blakehasaninstagram instagram photos and videos DePauw University
$8.20 C
$8.20 K Gujarat Technological University
$8.20 Picture?width=160 University of Central Florida
$8.20 B University of Central Florida
$8.20 Picture?width=160 University of Central Florida
$8.20 Picture?width=160
$8.20 K Texas A&M University
$8.20 E University of California at Berkeley
$8.20 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$8.20 S University at Buffalo
$8.20 Square pic 60 file dec 27 11 42 37 Columbia University
$2.50 E UW-Parkside
$2.50 Square pic 60 41d3d644 13e4 4c6e 87e4 d50a03c33282 Penn Foster
$2.50 Picture?width=160 Harvard University
$2.50 C Penn Foster
$2.50 J Hogeschool Van Amsterdam
$2.50 Square pic 60 img 8214 Drexel University
$2.50 H Indian Institute of Technology - Ropar
$2.50 G University of Delaware
$2.50 K pennfoster
$2.50 Picture?width=160
$2.50 Picture?width=160 University of Florida
$2.50 Square pic 60 img 7404 Anna university ,Chennai
$2.50 Picture?width=160 University of Central Florida
$2.50 T Queen's University
$2.50 Square pic 60 1webpage logo University of New Orleans
$2.50 N Bridgewater State University
$2.50 R Binghamton University, SUNY
$2.50 Square pic 60 17861828 1380129325388272 2574088150029643379 n Central Michigan University
$2.50 Square pic 60 img 6631 1 Niagara College, Niagara On The Lake, Ontario
$2.50 Square pic 60 2016 mazda cx 3 14 1600x1200 UdG
$2.50 Square pic 60 img 20171127 wa0003
$2.50 R UCF
$2.50 Picture?width=160
$2.50 Picture?width=160 University of Central Florida
$2.50 Square pic 60 img 2546 Simpson College
$2.50 K University of Central Florida
$2.50 V Tyndale University College & Seminary
$2.50 Square pic 60 be9b6bd5 08bc 4830 a054 2fd2d782fc92 Florida Atlantic University
$2.50 B Lone Star College
$2.50 Picture?width=160
$2.50 A Rochester Institute of Technology
$2.50 M University of Central Florida
$2.50 Picture?width=160 University of Central Florida
$2.50 Picture?width=160 Kaplan University
$2.50 Picture?width=160
$2.50 J University of Central Florida
$2.50 Square pic 60 fb img 1508254513363 Arizona State University
$2.50 J University of Central Florida
$2.50 Picture?width=160 University of Central Florida
$2.50 Picture?width=160 University of Central Florida
$2.50 Square pic 60 11247601 10204351240196705 1203545742157133839 n edited University of Tirana
$2.50 A University of Central Florida
$2.50 Picture?width=160 University of Central Florida
$2.50 Square pic 60 img 0663 University of Central Florida
$2.50 H University of Central Florida
$2.50 Picture?width=160 University of Central Florida
$2.50 C University of Central Florida
$2.50 Square pic 60 november 2017 Anabaptist Mennonite Biblical Seminary
$2.50 Picture?width=160 Karlsruhe Institute of Technology
$2.50 G University of Waterloo
$2.50 Picture?width=160 University of Dayton
$2.50 S U Waterloo
$2.50 Picture?width=160 bar
$2.50 Square pic 60 20170718 110500 Jacobs University Germany
$2.50 K
$2.50 P University of Western Ontario
$2.50 Picture?width=160 Virginia Polytechnic Institute and State University
$2.50 Picture?width=160 unkown
$2.50 Picture?width=160 Miami University
$2.50 L
$2.50 S University of Alberta
$2.50 M Penn Foster
$2.50 D University of Queensland
$2.50 Picture?width=160
$2.50 C Penn Foster
$2.50 Picture?width=160 Anna University
$2.50 T School of the Art Institute of Chicago
$2.50 S
$2.50 N SRM University
$2.50 Picture?width=160 Brigham Young University
$2.50 Square pic 60 054c5837 1150 4fd4 a84c 96e12655ac4e University of Central Florida
$2.50 N University of Central Florida
$2.50 Picture?width=160
$2.50 Picture?width=160
$2.50 Square pic 60 img072 2 Harvard University
$2.50 B Penn Foster EDU
$2.50 J
$2.50 Picture?width=160
$2.50 J Oxford University
$2.50 Picture?width=160 JNTU
$2.50 S Utah Valley University