Next Challenge: What's your idea to reinvent the bottle cap game?
Can you name our new glass-ceramic product?
business marketing strategy manufacturing product marketing cooking idea generation branding & identity
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$1,600
top 50%
326
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4 months ago
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We want to hear YOUR ideas for what we should name our new product.  Please consider the following information about the product itself, the target audience, and naming guidelines as you propose a name that will best represent this product.

Product Details: 

  •  The product is a flat and very thin panel of glass-ceramic.
  • While it can vary in size, the glass-ceramic panel can be as large as the biggest kitchen islands or countertops
  •  It has the unique capability to function as both a countertop and a cooking surface.
  • The material itself and thinness enable induction cooking as well as other advanced technologies such as LEDs, touch control, projected screen, wireless charging of various devices such as smartphones, etc.
  • It offers new design possibilities as it seamlessly integrates the cooking area into the countertop/table/ island area.
  • The product can be of virtually any color or pattern.
  • The seamless integration and ultra sleek design make it easy to clean and maintain.

Target Audience:

  • The product is aimed at the high- to very high-end market.
  • Targeting mainly kitchen designers, interior designers, architects, and appliance manufacturers around the world.

Naming Guidelines:

  • The proposed name cannot have a pejorative or "bad" meaning/translation in any language.
  • The name has to be original and not inspired or copied from existing product or brand names (especially the ones in the concerned industries).


Deliverables

Please submit your name for our new ceramic-glass product.  Additionally, include your answers to the following:

  1. Explain how your name is a good fit for the product and target audience detailed above in the brief.
  2. Why did you pick this name?  Does is have a story behind it? 


    Submissions will be graded on the following criteria:
  • Appeal
  • Originality
  • Applicability
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