Question

How can we reach new audiences with our seafood products?

We have been delivering quality seafood made from real quality ingredients for 166 years. Though we are best known for Fish Sticks, we have a variety of offerings intended to meet the needs of anyone interested in making Seafood a part of their diet – from single Millennials, to busy moms, to baby boomers.

We see significant upside potential for certain important demographics, namely younger Millennial consumers (18-29) and empty nesters. We are interested in discovering “out of the box” solutions to try and encourage more buying from these two distinct audiences.

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top 6
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submissions
DONE
17 months ago
Deliverables

Propose a solution (could be a new product, or a marketing/branding idea) that would make our brand more appealing and relevant to either Millennials or empty nesters.

- Provide a detailed product description and ingredients/preparation if your idea is a new product

- Provide specific messaging, and ideas for how to spread your message to target consumers if your idea is marketing or branding related

2) Explain why you think your solution will be appealing to your chosen audience (Millennials or empty nesters)

3) What are the current obstacles that make your chosen demographic less likely to purchase frozen seafood products? How does your solution overcome these obstacles?

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