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How can we reach new audiences with our seafood products?
business product development marketing creativity innovation consumer insights market development
$600
top 6
352
submissions
DONE
70 months ago
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We have been delivering quality seafood made from real quality ingredients for 166 years. Though we are best known for Fish Sticks, we have a variety of offerings intended to meet the needs of anyone interested in making Seafood a part of their diet – from single Millennials, to busy moms, to baby boomers.

We see significant upside potential for certain important demographics, namely younger Millennial consumers (18-29) and empty nesters. We are interested in discovering “out of the box” solutions to try and encourage more buying from these two distinct audiences.

Deliverables

Propose a solution (could be a new product, or a marketing/branding idea) that would make our brand more appealing and relevant to either Millennials or empty nesters.

- Provide a detailed product description and ingredients/preparation if y