Hyatt
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Next Challenge: How would you redesign the iconic t-shirt? |
What's your creative idea for a high-end hotel company?
$1,600
top 50%
333
submissions
DONE
6 months ago
When you hear "Hyatt," you may think of high-end hotels and resorts. However, Hyatt's purpose - to care for people so they can be their best - extends well beyond accommodations. It is the lens through which we look at all areas of our business. We want to continue to explore new and creative ways to fulfill this purpose, whether it's a new offering, a new service or a new experience that is outside of a traditional hotel stay. Here are several broad areas we are considering:
- How could we bring elements that people love from their hotel experiences into their daily lives?
- What could we do to enhance people's experience when traveling, whether it's before, during or after a trip?
- Is there something totally new we could incorporate into the hotel experience - inside or outside of the hotel - that is not already being done?
As you brainstorm for this challenge, think how you would want to interact with the hotel experience outside of a traditional hotel stay. What are the pain points when you travel? What elements of a hotel experience would you like to have in your own daily life? What exciting new offerings will allow Hyatt to care for people in a completely new way?
Deliverables
We are seeking ideas for new experiences, services or offerings that will expand our ability to care for people outside of a traditional hotel stay. Specifically, answer the following:
- What is your idea for a new experience or offering for Hyatt? Is it a service, experience, offering, etc.? Please focus on one idea.
- Where would it take place and who would it be for? (People in their daily lives? People getting ready for a trip? Travelers heading home from their hotel stay?)
- How does it work?
Avoid the following ideas:
- Hotel-sponsored safaris, cruises, riverboats, glamping and voluntourism, as these ideas are already out there.
- Hotel-backed private accommodation experiences (ex: a Hyatt-verified private home rental)
- Standard hotel experiences such as restaurants, spas, pools, gyms, guided tours from hotel lobby, etc.
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Leaderboard
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $29.40 |
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Bradley Till University of Central Florida | |
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| $29.40 |
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Kendra Wheeler Memorial University of Newfoundland | |
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Rowena P University College London | |
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Summer Krill Penn Foster | |
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Ines Benz | |
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David Wynett University of Georgia | |
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Ajay Sharma JAMK University of Applied Science,Finland | |
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Zachary Jones University of Central Florida | |
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Lizzie Hoffman Loyola University Chicago | |
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Megan Sloop University of Central Florida | |
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TJ Fritts University of Tennessee | |
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Yanuel Robles University of Central Florida | |
| $8.00 |
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Alex Bynum University of Central Florida | |
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Israel Rodriguez | |
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Colten Baumgarth Fontbonne University | |
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Kailah Hall Bard College | |
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Judy Liang University of California at Berkeley | |
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Mariam Abuhamda Saint francis xavier secondary school | |
| $8.00 |
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Yasmin Molune Assumption University | |
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Hrishikesh Kore Texas A&M University | |
| $8.00 |
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Brent Hirsch University of Central Florida | |
| $8.00 |
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| $8.00 |
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| $8.00 |
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| $8.00 |
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Prakhar Pathak XLRI | |
| $8.00 |
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| $8.00 |
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Christina Matayka Elgin | |
| $8.00 |
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| $8.00 |
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Marcus Peterson University of Central Florida | |
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| $8.00 |
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Justina Lin | |
| $8.00 |
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Misha Chavez University of Central Florida | |
| $8.00 |
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Trevor Wan | |
| $2.40 |
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Erin Cromer Washington University in St. Louis | |
| $2.40 |
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Nader Haddad University of Toronto | |
| $2.40 |
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Monica Mutua Nairobi University | |
| $2.40 |
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Victor Chernetsky Michigan State University | |
| $2.40 |
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Daniel Munhoz University of Central Florida | |
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Michael Bishop University of Central Florida | |
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| $2.40 |
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Devin Otto University of California at Davis | |
| $2.40 |
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| $2.40 |
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Christopher Adams UCF | |
| $2.40 |
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Christopher Trocine University of Central Florida | |
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Shipra Roy Amity University | |
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Navjot . N/A | |
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Alexa Mendoza UTEP | |
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Jake Sollazzo University of Central Florida | |
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Mandisa Magwaza University of South Africa | |
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Clayton Drew University of Massachusetts | |
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Daria Morozova HSE | |
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Kevin Trainor University of Central Florida | |
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| $2.40 |
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SHARATH KUMAR | |
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Sarah Obarski University of Central Florida | |
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| $2.40 |
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John Goodnough Sacred Heart University | |
| $2.40 |
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Gracel Joe Kharmawlong National Institute of Technology Trichy | |
| $2.40 |
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Germaine Hope Brock University | |
| $2.40 |
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| $2.40 |
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Zachary McCabe University of Central Florida | |
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| $2.40 |
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Cory Castille University of Central Florida | |
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Dyllan Hancott Yorkville University | |
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Gowhar Rashid PUNJAB TECHNICAL UNIVERSITY | |
| $2.40 |
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Carlee Roddick | |
| $2.40 |
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| $2.40 |
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| $2.40 |
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| $2.40 |
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Ian McDonald University of Central Florida | |
| $2.40 |
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| $2.40 |
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| $2.40 |
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| $2.40 |
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| $2.40 |
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| $2.40 |
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| $2.40 |
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Omotayo Okanlawon | |
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