When you hear "Hyatt," you may think of high-end hotels and resorts.  However, Hyatt's purpose - to care for people so they can be their best - extends well beyond accommodations.  It is the lens through which we look at all areas of our business.  We want to continue to explore new and creative ways to fulfill this purpose, whether it's a new offering, a new service or a new experience that is outside of a traditional hotel stay.  Here are several broad areas we are considering: 

• How could we bring elements that people love from their hotel experiences into their daily lives?  
• What could we do to enhance people's experience when traveling, whether it's before, during or after a trip?  
• Is there something totally new we could incorporate into the hotel experience - inside or outside of the hotel - that is not already being done? 

As you brainstorm for this challenge, think how you would wa