Skip to Main Content
What is your new idea for products to help unwind and relax for sleep?
business product design idea generation branding & identity consumer insights product innovation consumer packaged goods
$1,600
top 50%
218
submissions
DONE
39 months ago
Small pic aveeno 4

Aveeno is a well-known skin care brand with products for body and face.  We want to offer an exciting new product that offers skin, body and mind benefits specifically around nighttime to help relax and unwind and prepare to sleep!   While top product ideas will fit with the Aveeno brand, we are wide open to ideas that may come in a totally new form than the Aveeno products you see on shelves today (lotions, creams, etc.)!  Please make sure to tell us why your exciting idea could only be brought to life by Aveeno!


Deliverables

Begin by answering the survey questions.  Then answer the deliverable questions below in the large open text box. 

Propose your new product idea that would relate to both skin care and preparing for sleep by answering the following: 

  1. What is the form of your new product idea? (lotion, cream, spray, something totally new?)
  2. How would your product be used?
  3. How does your product relate to both getting to sleep and skin care?  (Please note that skin care benefits may be indirect depending on the type of product idea you propose.)
  4. Why will your product be a great fit with the Aveeno brand?  (i.e. why would it make sense for Aveeno to bring this product to consumers)
  5. Optional: Tell us about any additional benefits of your product (aka convince us why it's awesome!)

Considerations: We are not looking for medication ideas to help you sleep.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Ownability
  • Actionable
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$45.50 K Massachusetts Institute of Technology
$45.50
$45.50 Square pic 60 10689725 10205810802126077 6597957429432429737 n 2 Saint Louis University
$45.50 L Cornell University
$45.50 K Carleton University
$45.50 R University of Toronto
$45.50 T Northern Ontario School of Medicine
$45.50 Square pic 60 simin University of Georgia
$45.50 Square pic 60 prof. pic University of Massachusetts
$45.50 H New School University
$45.50 Square pic 60 img 20180623 173856 Financial University
$45.50 Y Stevens Institute of Technology
$45.50 C
$45.50 Square pic 60 tokmo2ya 400x400
$45.50 Picture?width=160 Denison University
$45.50 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$45.50 Square pic 60 photo 2 Jacobs University Bremen
$45.50 G University of Nottingham Malaysia
$45.50 Square pic 60 njphotoshootjanelle Liberty University
$45.50 Square pic 60 img 20180806 151857 199 University Of Economics And Business
$45.50 T San Diego State University
$45.50 Square pic 60 12466247 10153444482599200 1218206211634090618 o Minerva Schools at KGI
$12.10 J Swarthmore College
$12.10 Square pic 60 img 3182  1 University of California at San Diego
$12.10 Square pic 60 phone 7 25 16 788 Liberty University
$12.10 N Georgia Institute of Technology
$12.10 Picture?width=160 University of Sydney
$12.10 Square pic 60 screen shot 2021 05 01 at 2.29.36 pm
$12.10 K Harvard University
$12.10 M University of Toronto
$12.10 K high school
$12.10