Anonymous Company
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Next Challenge: How will AI impact the film and TV industry in the coming years? |
The global market for non-alcoholic and low-alcohol beverages is experiencing significant growth, driven by changing consumer behaviors, values, health consciousness, and innovative product offerings. This trend is reshaping the beverage industry landscape, presenting new opportunities for companies operating in this space, such as RTD mocktails, low/no alcohol ciders, etc. We are excited to hear your ideas for new non-alcoholic or low alcohol drinks for this market!
Specifically, we would like you to focus your idea on one of the three options below:
1) A reduced alcoholic drink with functional ingredients that are enjoyable AND are good for the body or mind. The drink should also be low in sugar and have an interesting flavor profile
2) A non alcoholic or low alcohol fusion/mixed drink that provides a pleasurable experience while socializing with friends and family in different settings (indoors, outdoor events, clubs, etc.). The flavor profile should be bold and highlighted.
3) A premium drink with low alcohol content that would be popular among peers. The type of drink that if posted on social media, it would generate intrigue and signal sophistication.
Select one of the 3 drink options above & propose an innovative idea that you haven't seen sold in the market for a new low alcohol or non alcoholic beverage that satisfies the requirements in your chosen option.
- What makes your idea stand out in this market?
- What flavors, ingredients would you use?
- When or in what occasion should your idea be used?
Explain how your idea satisfies the requirements listed in the beverage option you chose to answer.
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
| $111.20 |
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Avijit Majumder Manipal University | |
| $111.20 |
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Liliannn Yánez | |
| $111.20 |
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Lewis Kim University of California, Berkeley | |
| $111.20 |
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Joshua Kilega Massachusetts Institute of Technology (MIT) | |
| $111.20 |
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Karen Miller West Virginia University | |
| $111.20 |
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Marina Radovanovic Queen's University | |
| $111.20 |
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Sanskriti Singh Sydenham College of Commerce and Economics | |
| $111.20 |
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Matthew Gaiser Queen's University | |
| $111.20 |
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Okpamen Obasogie Landmark University | |
| $30.80 |
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Ericson Godfrey University of Jos, Nigeria | |
| $30.80 |
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Nikhil Patil McMaster University | |
| $30.80 |
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Shivani Tomar H N B garhwal | |
| $30.80 |
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ERIKA FERNANDES Mumbai | |
| $30.80 |
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Deepak Nakka | |
| $30.80 |
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Usman Siddique | |
| $30.80 |
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Ricky Driando | |
| $30.80 |
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Johann Philipi Olivette da Silva | |
| $30.80 |
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Blessing Ogie | |
| $30.80 |
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Reena Reetha Job | |
| $30.80 |
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Shan C Concordia University | |
| $30.80 |
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Dennis Ngari | |
| $30.80 |
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Muhammed kidx | |
| $9.60 |
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Jacob Maturo | |
| $9.60 |
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Ejoi Epale University of Nairobi | |
| $9.60 |
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m . | |
| $9.60 |
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ALMIRA COLLADO Trinity College | |
| $9.60 |
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fatima imran | |
| $9.60 |
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Noli Lucero Occidental Mindoro State College | |
| $9.60 |
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Misbah Usman | |
| $9.60 |
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Frances Josephat . | |
| $9.60 |
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Anubrata Roy Jawaharlal Nehru Technological University | |
| $9.60 |
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Thang Nguyen University of Vermont | |
| $9.60 |
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Pablo Santos University of Liverpool | |
| $9.60 |
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Laxmendra kumar Aligarh Muslim University, Aligarh | |
| $9.60 |
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Megan Demars University of Western Ontario | |
| $9.60 |
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Sharon Ewanleifoh University of Salford | |
| $9.60 |
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DEBOLINA MOITRA UNIVERSITY OF CALCUTTA | |
| $9.60 |
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Harikesh Sharma | |
| $9.60 |
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Priscila Barbosa Carrilho Estacio de Sá | |
| $9.60 |
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Tiara Jimenez University of Central Florida | |
| $9.60 |
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SYAFIQAH ATHIRAH Politeknik Kota Bharu | |
| $9.60 |
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Mohamed Hijas University Colleges of Kuliyapitiya | |
| $9.60 |
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Prateeksha Ghosh |