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What non-food consumer product trends will emerge and fade away in 2022?
business product development creativity forecasting innovation idea generation consumer insights trend identification
$1,600
top 50%
65
submissions
DONE
4 months ago
Small pic 5 consequential future trends that businesses should be preparing for8

With each passing year, new trends emerge and old trends fade away based on a host of factors. Some of these factors include consumer preferences, new creations, and the influence of media, industry, and social media.

For this challenge, we are specifically interested in identifying what non-food consumer products will emerge in 2022, and what current non-food consumer product trends people are sick of to the point that they will fade away in the coming year. We look forward to reading your predictive ideas and evaluating whether those ideas are proven in 2022!

NOTE: For this challenge, the definition of "non-food consumer products" can include any of the following categories:

  • Health products
  • Beauty & personal care products
  • Vitamins & supplements
  • Other personal care products
Deliverables

Please answer the following:

1) What non-food consumer product trend(s) do you think will be new or grow in popularity in 2022?

  • Why did you pick your chosen non-food consumer product trend?
  • What consumer groups will be most excited about this new trend?

2) What current non-food consumer product trend(s) will fade away in 2022 because people are sick of it?

  • Why do you think this non-food consumer product trend will fade away in 2022?
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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