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What non-food consumer product trends will emerge and fade away in 2023?
business creativity innovation idea generation consumer insights trendspotting
$1,600
top 25%
85
submissions
DONE
36 days ago
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Last year, we ran a challenge about predicting the up and coming non-food trends of 2022. Your ideas were incredibly helpful and insightful, so we're back with the same challenge again!

For this challenge, we are specifically interested in identifying what non-food trends will emerge in 2023, and what current non-food trends people are sick of to the point that they will fade away in the coming year. We look forward to reading your predictive ideas and evaluating whether those ideas are proven in 2023!

NOTE: For this challenge, the definition of "non-food consumer products" can include any of the following categories:

  • Health products
  • Beauty & personal care products
  • Vitamins & supplements
  • Other personal care products

Make sure not to confuse this challenge with our 2023 food trends challenge that is also currently live!

Deliverables

Please answer the following:

1) What non-food consumer product trend(s) do you think will be new or grow in popularity in 2023?

  • Why did you pick your chosen non-food consumer product trend?
  • What consumer groups will be most excited about this new trend?

2) What current non-food consumer product trend(s) will fade away in 2023 because people are sick of it?

  • Why do you think this non-food consumer product trend will fade away in 2023?
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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Submission questions


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