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Can you get creative with nut butters?
food science product design food science food food & beverage nuts grocery stores
$1,600
top 50%
223
submissions
DONE
23 months ago
Small pic nutz

One of the most interesting parts of the grocery store of today is the wide range of nut butter options available. Where there was once just a choice between creamy and chunky peanut butter there is now an amazing assortment of different products, like almond butter, cashew butter, and organic peanut butter.

Deliverables

Help us get even more creative when thinking about nut butters. We want you to think outside of conventional peanut butter, like Skippy and Jif, but other nuts, plus natural or organic peanut butter, are fine for discussion. Specifically:

  1. How do you use nut butters now? What do you put them on and when do you eat them? Feel free to upload photos of your own creations!
  2. What's an incredibly creative way to use nut butter? It could be as an ingredient, innovative packaging that would change how it is used, or something else.
  3. What new types of nut butters do you want to see on the market? Think in terms of flavorings, types of nuts, delicious companion ingredients, and more!
  4. CRITERIA: Be creative. We already know what's on Pinterest, and aren't interested in what's already out there.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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