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What is your tasty, nutrient-dense food idea - FOR KIDS?
food science nutrition food food & beverage health creative idea generation consumer insights product innovation packaging food preparation
$1,600
top 22
115
submissions
DONE
10 months ago
Small pic kroger kids 2

We recently launched a challenge seeking your ideas for tasty and convenient nutrient-dense foods.  Today, we are interested in new food concepts that are nutritionally powerful but geared specifically towards kids!  New food ideas should be something that would be appealing to kids aged 6-17 (or the parents shopping for them!).  They need to be easy to eat, tasty, and presented in an appealing way.  

Your new food idea might build off of an existing food offering by enhancing it's nutrient density / benefits,  or it could be a completely new food concept that you've never seen before on shelves.  The more creative and unique the idea, the better.

Additionally, we want you to focus on nutrient-dense foods that offer functional benefits.  Functional foods go beyond basic nutritional requirements to deliver a specific, positive impact on your health.   Functional foods tend to be whole, enriched, fortified, or otherwise enhanced foods. 

Deliverables

We are interested in nutrient-dense food ideas that kids ages 6 through 17 will love.  Your food idea should be tasty, convenient, and presented in an appealing way.  Top ideas will be creative and offer specific functional benefits to kid consumers.  

Please begin by answering the survey questions.  Next, share your nutrient-dense food idea by answering the following:

  1. Tell us all about your nutrient-dense food idea for kids age 6-17!  Be sure to include the following:
    1. What it is, including any major ingredients
    2. How it would be prepared and/or eaten
    3. How many people it would feed and/or an estimate of how many servings it would contain
    4. Where in the grocery store you would expect to find it (ex: frozen section, produce, etc.)
  2. What are the key nutritional and/or functional benefits of your food?
  3. How would you communicate the benefits of your food idea to consumers? What would you focus on?  (think of the label, the name of the food, packaging, etc.) **Remember your food idea is intended for kids.
  4. Why would kids be excited to try your food idea?  Why would parents be open to / excited to buy it? Remember we are looking for foods that are tasty and easy to eat.
  5. Would there be anything unique or special about the packaging for your nutrient-dense food idea?  Include a drawing (even a sketch) if it  helps to explain your packaging idea!


Considerations:

  • We are not looking for recipes.  This should be a standalone food product that you would find in a food store.
  • Remember the importance of food ingredients that are recognizable and presented in a way in which consumers will understand key benefits / nutrients.  
  • If you submitted a nutrient-dense food idea to our previous challenge, please submit a NEW concept.  If your previous idea was already suited for children, please be sure to explain the unique benefits of your food idea for kids as well as any additional information (packaging, marketing, etc.) that may relate more specifically to our kids challenge.


    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
10 Winners
will receive $100 each
12 Honorable Mentions
will receive $50 each
Leaderboard
$100.00 M
$100.00 N McMaster University
$100.00 T
$100.00 Picture?width=160 Honolulu community college
$100.00 Picture?width=160 Boston University
$100.00 S Carnegie Mellon University
$100.00 R SUNY Potsdam
$100.00 Picture?width=160 University of Notre Dame
$100.00 Square pic 60 img 20181003 wa0001 University of Manchester
$100.00 V Ryerson University
$50.00 A University of Toronto
$50.00 N
$50.00 Picture?width=160 New York University
$50.00 G
$50.00 C The College of William & Mary
$50.00 Square pic 60 screen shot 2019 06 16 at 5.23.53 pm Queen's University
$50.00 Square pic 60 image1 Brandon University
$50.00 Square pic 60 img 20201106 205228 464 University of Technology
$50.00 R Queen's University
$50.00 R
$50.00 Square pic 60 121784963 3544983482220350 3456845387637098458 n Ferris State University
$50.00 M
Submission questions

What is your age?

(Required)
under 18
18 - 22
23 - 26
27 - 30
30 - 35
36+

How do you identify your ethnicity?

(Required)
Asian
Black/African
Caucasian
Hispanic/Latinx
Native American
Pacific Islander
Other
Prefer not to answer