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How can NYCFC improve brand awareness among Millennials?
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49 months ago
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New York City FC are an expansion team who joined MLS in 2015. They are jointly owned by the New York Yankees and City Football Group, which owns Manchester City in the English Premier League. NYCFC recently started its third competitive season after reaching the playoffs in 2016. Their team roster includes former FIFA World Cup winners David Villa (Spain) and Andre Pirlo (Italy), as well as a number of promising, young American players.

The team attracts, on average, 27,000 fans to each of its Yankee Stadium home games, but can accommodate as many as 49,000. We want you to develop a marketing campaign that will excite and motivate busy Millennials in New York to travel to Yankee Stadium to watch NYCFC.


Provide a detailed idea for ways we can bring more Millennials in New York to Yankee Stadium for NYCFC matches. If you wish, you can pick out a particular match, but we are really interested to see how you would promote the soccer experience generally. Specifically, include the following i