Oily skin is a common concern among young people, particularly those belonging to Generation Z. Dealing with excess oil production can lead to various skin challenges, including shiny or greasy appearances, dehydration, large pores, blemishes, impurities and general irritation. As young consumers go from "baby soft" to suddenly oily skin with all its issues, they are oftentimes left feeling lost and overwhelmed. They may not fully understand the paradoxical nature of having oiliness and dehydration at the same time, this oscillating condition among different skin issues and, in turn, have a hard time defining their needs or knowing where to start and how to care for their skin. In attempts to address their skin, one can actually make it worse through using the wrong products and solutions, worsening the existing skin concerns or even causing new ones leading to more frustration and hopelessness. This will often eventually lead to a lack of confidence in social situations and an overall sense of insecurity, affecting their daily lives.

However, with advancements in technology, there are exciting opportunities to harness the power of augmented reality (AR), virtual reality (VR), the metaverse, and artificial intelligence (AI) to empower Gen Z consumers with oily skin. By leveraging these technologies, we know we can better educate, motivate, and provide personalized skincare solutions to help Gen Z consumers navigate their skincare routine effectively.

Whether caused by genetics, hormones, climate or lifestyle, we want to know your idea for how we can use these technologies to create a seamless solution for young people with this complex skin condition!