Olay | Can you communicate the benefits of the new Olay Whips?

Deliverables

We are seeking new advertising campaign ideas for the Olay Whips line. Campaign ideas should communicate the benefit that Olay Whips gives you the hydration and skin care results you want without the tradeoffs. Be sure your idea communicates at least one of the Olay Whips benefits listed above.

All campaign ideas MUST include the following, and please organize your submission accordingly:

headline / creative idea (if this is the title of your submission, please also re-write it as part of your submission content)
key visual that brings the creative idea to life (sketch, mock-up, adcept, video, etc.)
the background story or insight that led to the idea

*When we say "campaign ideas," we are seeking a creative idea that communicates a benefit of Olay Whips rather than an idea for a full commercial. Please focus your submission on the unique way you would frame the benefits of Olay Whips.

We suggest you label and organize your submission with the three parts listed above. Please include enough detail that it could be visualized and implemented from our standpoint. Your solution should not be the same as our current message and campaign.

Submissions will be graded on the following criteria:

Meets Deliverables
Creativity
Clarity

$111.10		Christopher Cook Houston Community College System
$111.10		Lucy Xie Wake Forest University
$111.10		Ritika Kalra Queen's University
$111.10		Anouk De Lange Fordham University
$111.10		Dallas Platt University of Queensland
$111.10		Devin Nash New York University
$111.10		Nandan Kumar IIEST
$111.10		Dushyant Singh Jhalawar Medical College
$111.10		Gunvir Kalra Queen's University
$33.30		Isaac Barnett Ofori University of Mines and Technology, Ghana
$33.30		Sharicia Mason Jacobs University Bremen
$33.30		Haley Rasmussen University of Minnesota
$33.30		Carlos Martínez Landivar
$33.30		Paul Pak University of Mississippi (Ole Miss)
$33.30		Ajay Sharma JAMK University of Applied Science,Finland
$33.30		Jorge Mario Vega Iglesias Universidad Santo tomas
$33.30		Joshua Y. Ansong UMaT
$33.30		Kathryn Arevalo Penn Foster
$33.30		C W Princeton University
$33.30		Emily Armstrong Queen's University
$33.30		Ugochukwu Ahuchaogu Bingham University
$10.00		Sangnapa
$10.00		Joseph Blattenberger University of Central Florida
$10.00		Jennifer Miller Walden University
$10.00		Grace M. Florida State University
$10.00		Parvathi Madhu Indian Institute of Technology - Madras
$10.00		Kayla Tracey University of Central Florida
$10.00		Kristen Roberts North Carolina State University
$10.00		Dan Bennett College of Charleston
$10.00		Vincent Martin Illinois Institute of Technology
$10.00		Omar Baqal Alfaisal University
$10.00		Victoria Batten West Chester University
$10.00		Andres Solano Gomez University of Central Florida
$10.00		Dyllan Hancott Yorkville University
$10.00		Eman Hassan Ain shams
$10.00		Leyi Xu Singapore Management University
$10.00		Karl R Georgia Institute of Technology
$10.00		Aditi Gupta SRM Institute of Science and Technology
$10.00		Ellen Rathe Marist College at Poughkeepsie
$10.00		Shivdas Ashtekar BAMU
$10.00		Melanie Nolan Penn Foster