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Next Challenge: What is the future of offices post-Covid 19?
QUICK SOLVE: Reinvent online grocery shopping! First 25 novel responses win
business e-commerce shopping consumer insights online
Small pic onlinegrocer

*** We will reward the first 25 solvers to submit NOVEL answers. Of those 25, the top 5 will receive $100 each, and all other winners will receive $25 each. Only solvers in the United States are eligible for rewards. ***

Online shopping is becoming an increasingly prominent part of our day-to-day lives. Across retail categories, we’re seeing an explosion of demand for online purchasing and payment options. We have been engaged by a large technology company to envision and design the future of online grocery shopping.


Answer the following in detail:

  1. What are your greatest pain points or frustrations when it comes to grocery shopping online?
  2. Imagine a new product, service, or experience that could motivate you to do more online grocery shopping. Describe what it is, how it would work and why it would motivate you to do more online grocery shopping. (For example, Warby Parker’s at-home try-ons revolutionized the category of shopping for glasses online. Another example might be the Casper or Leesa mattress in a box delivery mechanis