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How would you improve the Orbitz rewards program?
business travel consumer insights rewards customer loyalty
top 28
41 months ago
Small pic orbitzrewards

NOTE: 8 winners will receive a top prize of $50 each and 20 honorable mentions will receive $20 each.

We have a community of top customers who regularly use Orbitz to book their travels. These power users understand our rewards program, but we've had less success getting the majority of users to follow suit. Awareness about Orbitz Rewards is low, and the multi-tiered benefit system causes confusion.

We want your help understanding how we should retool our rewards program. Our improved program needs to be clearer and more attractive to all users. However, this is about more than monetary rewards; it's about making users feel dedicated, loyal, and recognized for everything they add to the Orbitz brand.


Help us improve the Orbitz Rewards program. Specifically, answer the following questions in detail:

  1. What kinds of rewards and benefits would users receive under your new loyalty program? Why do these meet our goals?
  2. How would you make our program more straightforward and easy to use? What will the user experience be like? Walk us through the user process, from signup to redeeming rewards.
  3. Which loyalty programs stand out to you as the ideal rewards programs? What makes them successful at making members loyal and emotionally dedicated? How could we apply their best traits to your new Orbitz rewards program?

AVOID: We know that more competitive deals and rates are attractive. Please don't spend time discussing those. Think about what unique forms of rewards would make the program more attractive. Additionally, avoid all things related to flights. Orbitz hotel, car, cruise, and activity bookings are all open for your consideration.

See the attached PDF for key examples of issues we would like to solve in the Orbitz Rewards program.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
Reward Tiers
8 Winners
will receive $50 each
20 Honorable Mentions
will receive $20 each
$50.00 Square pic 60 img 9070 1 Indiana University
$50.00 Square pic 60 linkedin picture University of Connecticut
$50.00 C Douglas Collage
$50.00 K University of Michigan
$50.00 J North Carolina State University
$50.00 D University of California, Irvine
$50.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$50.00 Square pic 60 img 20201203 185411 639 Brock University
$20.00 R University of California, Merced
$20.00 E Colorado State University - Global
$20.00 M University of Toronto
$20.00 M
$20.00 Square pic 60 10 31 14 pro Walden University
$20.00 J Johns Hopkins University
$20.00 Picture?width=160 University of California, Irvine
$20.00 Square pic 60 headshot University of Miami
$20.00 I University of Central Florida
$20.00 H University of Central Florida
$20.00 T University of the Philippines
$20.00 Picture?width=160 Humboldt Universitat
$20.00 M Portland State University
$20.00 Square pic 60 ahahahaha Yorkville University
$20.00 Square pic 60 wp 20140415 004 Delhi University
$20.00 Picture?width=160 Thapar university, Patiala
$20.00 Picture?width=160 Dawson College
$20.00 D The Catholic University of America
$20.00 Square pic 60 njphotoshootjanelle Liberty University
$20.00 Square pic 60 img 0044 square Georgia Institute of Technology
Submission questions

What is your age?


What is your gender?