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Rethink the bakery to encourage healthier eating
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88 months ago
Small pic panera

One of the biggest advantages Panera has over its competitors is the array of delicious, freshly-baked items it showcases in its unmistakable bakery display. Customers pass the bakery as they place orders, making it one of the first interactions customers have with Panera’s food. Knowing that, Panera wants to help its customers live in a healthier world, where wellness and integrity are key.


Propose an overhauled Panera bakery display or bakery experience that will change the way people think about bakeries. Reimagine the presentation of the restaurant bakery display, focusing on the physical, three-dimensional space. Do not focus on the specific products in the bakery, but rather how they are offered, the theatre, the visual cues of a good-for-you bakery, the overall presentation and interaction, be they trays versus individual plates, how it might be staffed and serviced, what you might call out, like raw ingredients, or other cues you find important. Your solution would make people wanting to lead healthier, more joyful lives engage with a bakery. Your solution should include:

Your solutions should include:

(1) A description of how you would change the current Panera bakery display and/or experience.

(2) An explanation of what your changes would accomplish, the reasoning behind them, and what current issues they seek to address (portion control, fiber or sugar consumption, etc.)

(3) Any relevant images, diagrams, or visual aids that help to illustrate your solution.

For an idea of the current bakery display, see the images attached below.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 img 4081 1024 University of Colorado
$150.00 Square pic 60 579973 10151414160429278 1751394994 n Tufts University
$150.00 Square pic 60 articles 348272 foto g Wilfrid Laurier University
$150.00 G University of Cincinnati
$150.00 M Stanford University
$50.00 B Trine University
$50.00 Square pic 60 mlefors 317061 University of California, Irvine
$50.00 Square pic 60 img 2209 University of Virginia
$50.00 C State University of New York at Buffalo
$50.00 Square pic 60 10347493 10155250778925486 2746331747115013124 n Grand Valley State University
Submission questions

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