How can we quickly connect new cancer patients to patient communities?
computer science marketing programming health patient education
$1,600
top 50%
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7 months ago
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Receiving a lung cancer diagnosis can be scary and overwhelming. Not only do patients have to quickly come to terms with cancer, they have to figure out how to process vast amounts of the available information about their diagnosis. What's the biology behind the disease? Which treatments will they pursue? Which online communities can they turn to for support? The list of questions is long, and the answers aren't always easy to find.

Being an informed patient who regularly interacts with a community of fellow patients and survivors makes a great deal of difference. Patients deserve access and perfect information before they have a treatment discussion with their doctor. These patients are more likely to be advocates for their own health and treatment. We want to connect patients to form a community that can make treatment and recovery better for everyone.

Deliverables

Help us take people with newly diagnosed lung cancer and connect them in an elegant way. Specifically, answer the following questions in detail:

  1. What is the quickest way we can introduce new patients to a community of fellow patients? What information does the patient receive in this introduction, and how? 
  2. Walk us through the patient experience for your proposal. What is the patient's first step: clicking a link, scanning a QR code, searching for a website, or doing something else? Try to make the patient's responsibility as streamlined and simple as possible to avoid contributing to their feelings of being overwhelmed.
  3. What can we do to make sure our efforts to connect the patient to resources and a community don't get overlooked? Upon diagnosis, patients must deal with large amounts of information, paperwork, and decisions. We want our information to stand out without seeming inelegant. 

Helpful hints: The target population of patients is younger than your average lung cancer patient (some as young as early 20s with the average age being early 50s), mostly tech-savvy (but not all), educated, and empowered. Focus on solutions that leverage their comfort with the Internet and technology, but provide other channels as well. The goal of this is not to flood patients with our products and services, but to help them find the resources, education, and community that will make them their own advocates. We want connection to be faster and easier than it is currently.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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