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Next Challenge: What messaging could unlock star potential for our strong, effective portfolio of topical pain relievers? |

Farmhouse Pizza will be launched in March of 2018. This brand will reflect a high standard of quality and authenticity to attract new customers to the frozen pizza category. This pizza is unique in that it is a flavorful organic pizza with an all-natural rising crust! We’re looking for your feedback on the packaging and our website, as well as social media strategies to launch.

Please review information about our new brand at FarmhousePizzas.com before completing the survey and short-answer questions in the Deliverables section below:
PLEASE COMPLETE THE SURVEY AND SUBMIT ANSWERS TO THE SHORT-ANSWER QUESTIONS BENEATH IT TO BE CONSIDERED FOR A PRIZE
Answer each of the survey questions, and make sure to hit submit on your survey form before submitting your responses to the separate MindSumo deliverable questions.
First, complete and submit this form:
Next, please submit your answers to the following questions:
1. What are the top 3 reasons why you would purchase a frozen pizza?
2. Explain why or why not the packaging appeals to you as a customer. What would you change about the packaging to make you more likely to purchase the pizza?


3. What marketing tactics would you use to attract new Millennial customers to this brand?
4. Why would these tactics appeal to the Millennial demographic when choosing a pizza brand?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
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Christopher Cook Houston Community College System | |
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Bradley Wolff University of Texas at Austin | |
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Yimika Oguntunde Loughborough University | |
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Bernardo Aquino Centro Federal de Educação Tecnológica Celso Suckow da Fonseca - Cefet/RJ | |
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Jared Johnson Virginia Commonwealth University | |
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Justin Genao University of Central Florida | |
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Dante Bazard University of Leicester | |
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Dr. Janelle Christine Simmons Liberty University | |
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Misha Chavez University of Central Florida | |
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MELISSA BARBEAU University of Rochester | |
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Derrick Wesley University of New Orleans | |
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Thomas Gilfedder University of Central Florida | |
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Gunvir Kalra Queen's University | |
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Paul Mastrangelo Rutgers, The State University of New Jersey | |
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Faris Ammar Ahmad Zakri University Intellect Technology MARA | |
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Jennifer Pence Harvard University | |
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Lizzie Hoffman Loyola University Chicago | |
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Joseph Barrett University of Central Florida | |
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Dmytro Laba University of Central Florida | |
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Vanessa Miles University of Central Florida | |
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Israel Rodriguez | |
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Teoline Hart University of Central Florida | |
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Jalen Randle University of Central Florida | |
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