Baking, Cooking, & Spreads Company
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Next Challenge: Propose a new technology to address a societal issue |
Fat is an important part of a healthy diet, helping the body absorb key nutrients and providing energy. However, it is important to distinguish between animal-based fats and plant-based fats (example products: Country Crock and I Can't Believe It's Not Butter). Plant-based fats and oils have the following advantages:
- -They are higher in healthy, unsaturated fats.
- -They compliment a lifestyle of eating less meat.
- -They are better for the planet since they are less carbon intensive to produce than fats and oils from animals.
We want to encourage consumers to move towards using plant-based fats and oils over animal-based fats. We are interested in BIG, CREATIVE ideas to captivate consumers that go above and beyond a traditional TV advertisement. Ideally, this idea will align with the plant-based movement by showing support to something or someone that is already a part of the movement.
What is your BOLD idea to get consumers more interested in eating plant-based fats over animal-based fats? Specifically, please answer the following:
- Describe your idea that will start a movement of people away from animal-based fats and toward plant-based fats. Please include key details.
- Does your plan work with a group, product, or company that is already part of the plant-based movement?
- Why will your idea resonate, go viral, or get people talking? What about it stands out?
- Where and how should we make your idea happen?
Please Note: We would like to especially encourage European students to participate! If you are from Europe or currently studying at a European university, please submit your ideas!
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $55.60 |
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Gehad Omran Arab Academy for Science, Technology, and Maritime Transport | |
| $55.60 |
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Ayo Akinkugbe | |
| $55.60 |
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Ian McDonald University of Central Florida | |
| $55.60 |
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Tanner Lambert South Dakota State University | |
| $55.60 |
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L Gelauff Stanford University | |
| $55.60 |
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Angelique Badillo University of Central Florida | |
| $55.60 |
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Jen Evans New School University | |
| $55.60 |
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Angel Temaj Penn Foster University | |
| $55.60 |
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Remir Shehu Benedictine University | |
| $55.60 |
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Rafael Hoekstra Universitat Rovira i Virgili | |
| $55.60 |
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Samantha Machado University of King's College | |
| $55.60 |
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Rituraj Borah University of Antwerp | |
| $55.60 |
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Emily Rose University of Illinois | |
| $55.60 |
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Giancarlo Sader University of Central Florida | |
| $55.60 |
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hayley ullman University of Central Florida | |
| $55.60 |
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Kate Williams Central Piedmont Community College | |
| $55.60 |
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esty shulman Ryerson University | |
| $55.60 |
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Pedro M University of Providence | |
| $15.40 |
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Yaxin Li University of California at Berkeley | |
| $15.40 |
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K B Ferris State University | |
| $15.40 |
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Grace Demill Queen's University | |
| $15.40 |
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QIANWEN CHEN Saint Joseph's University | |
| $15.40 |
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Ryan Holcombe Virginia Polytechnic Institute and State University | |
| $15.40 |
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Karlie McMillan Ambrose University College | |
| $15.40 |
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David Zhang University of Waterloo | |
| $15.40 |
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Jurian Hendrikse Tilburg University | |
| $15.40 |
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Jenna Scates University of Central Florida | |
| $15.40 |
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Sharicia Mason Jacobs University Bremen | |
| $15.40 |
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Sumana Mahata UCSD | |
| $15.40 |
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Alice Fang University of Western Ontario | |
| $15.40 |
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Ajay Sharma JAMK University of Applied Science,Finland | |
| $15.40 |
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Alara Deniz Istanbul Technical University | |
| $15.40 |
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Jesse Ely University of Central Florida | |
| $15.40 |