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US Problem Solvers: What should we name our new line of plant-based dips and dressings?
food science product marketing food brand development food & beverage branding consumer insights
$800
top 50
169
submissions
DONE
26 months ago
Small pic regina barker jxdfzhqxw90 unsplash

Our company, a major food producer, will soon introduce a line of plant-based products to be sold in grocery stores around America. This line includes creamy dressings and dips made with oat milk to achieve a smooth and creamy taste/texture without using dairy. It also includes delicious vinaigrettes made with veggies and herbs.

All products within this new brand are plant-based, dairy-free, egg free, nut free, and gluten-free. Our goal is to help consumers include plant-based foods in their lifestyle, without sacrificing flavor. That's why they will be available in your favorite craveable flavors like Ranch, Caesar, and Buffalo Ranch. 

Therefore, we want your ideas for an overarching brand name which helps to illustrate that these products are plant-based, but also irresistibly delicious foods you would want to serve to friends and family.

*This challenge is open to US solvers only as that's where this line of products will be available. Location will be verified and if you are not in the US then unfortunately your submission cannot be considered.*

Deliverables

Tell us your idea for a creative brand name for our new line of plant-based dips and dressings, then use the main submission window to answer the following questions:

  1. Why is your name idea a great fit for our new line of products? 
    1. What about it embodies the essence of the product line?
  2. Why would it make you buy the products?
    1. Why would consumers who aren't vegan/vegetarian/flexitarian want to buy the products?

BONUS: How do you envision the packaging based on your brand name idea and why it will stand out in stores? Please feel free to submit a visual!

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
20 Winners
will receive $25 each
30 Honorable Mentions
will receive $10 each
Leaderboard
$25.00 T University of Central Florida
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$10.00 B University of Central Florida
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