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What's your idea for the perfect dairy-based item to start your day?
food science product development nutrition packaging dairy on-the-go
top 50%
43 months ago
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Millions of people don't have time to sit down for breakfast. However, we know that dairy is important for its high levels of nutrients, proteins, and good fats, which are vital to start off your day. 

We want an innovative, portable format, so forget what you know about dairy today. Imagine dairy can be room temperature, crunchy, chewy, flaky, portable, foamy, fizzy, fibrous, light and airy, jelly, grainy, meat-liked in texture, or any other format or flavor imaginable. 

Think of how huge it would be to have a healthy, portable, on-the-go breakfast replacement that provides you with nutrients and energy to sustain you throughout the day, but without the burden of additional carbs found in foods like bagels. Your goal is to meet those needs with a dairy based  product that is easy to carry or take with you, could be divided into individual portions, and ideally low in sugar. Your idea can be a food or beverage.


Tell us your idea for the on-the-go, dairy-based item to start your day. Top ideas will be healthy, full of energy, and offer much-needed daily nutrients. To complete this challenge, answer the following questions in detail:

  1. Describe your on-the-go, dairy-based product. Explain the ingredients, flavors, textures, consistency, and color. 
  2. How is your product packaged? How does someone eat or drink it? Where, when, and with who does someone eat or drink it?
  3. What are the benefits of your product? How does it provide energy, contribute to health and wellness, offer nutrients, or make getting a serving of dairy easier for people? What other benefits might it have?
  4. Why would consumers choose this product over other breakfast on-the-go offerings?

Additionally, feel free to explain any details or answers to the short answer and survey question below your main submission!

NOTE: Currently, people fill these needs with bakery items, snack bars, and meal replacement beverages. Your idea should expand on these items or improve and innovative beyond them. Your item doesn't have to be 100% dairy, but it must have dairy as a major component.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
You can submit up to 3 times for this challenge.
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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