How do Millennials view premium pet food?
$1,600
top 50%
342
submissions
DONE
56 months ago
As the pay-extra-for-avocado generation, it's no surprise when studies show Millennials both expect and are willing to pay for premium ingredients in their food. For example, 68% of Millennials will pay extra for organic food, and the majority place a higher value on foods that are responsibly sourced.
How does this preference for premium play out when it comes to Millennials and their pets' food? What kind of attributes do Millennials consider premium - and what are they willing to pay extra for - when choosing dry pet food for their beloved canine and feline friends?
Deliverables
We are interested in how Millennials view premium dry pet food. Specifically, please answer the following:
- Do you have a dog or cat? If so, what kind of pet food do you purchase and why?
- What attributes or ingredients do Millennials consider premium when it comes to dry pet food?
- What ingredients or attributes would Millennials actually be willing to pay more for when purchasing dry pet food?
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
| $28.60 |
|
Samantha Thompson Brock University | |
| $28.60 |
|
Rosh Adhikari Webster University | |
| $28.60 |
|
Emily Hsiao University of California at Berkeley | |
| $28.60 |
|
Sarah Winsor Memorial University of Newfoundland | |
| $28.60 |
|
Matthew Gaiser Queen's University | |
| $28.60 |
|
Saskia Tennert University of Applied Sciences Cologne | |
| $28.60 |
|
Molly Higgins University of Missouri - Columbia | |
| $28.60 |
|
Kiersten Wilde University of Michigan | |
| $28.60 |
|
Franki Gibiser University of Central Florida | |
| $28.60 |
|
Jason Suttles North Carolina State University | |
| $28.60 |
|
Hunter Dowdy | |
| $28.60 |
|
Miao K University of Queensland | |
| $28.60 |
|
Macy Pettus University of Central Florida | |
| $28.60 |
|
Tereza Gocheva Technical University of Sofia | |
| $28.60 |
|
Michelle Ecarma University of Massachusetts | |
| $28.60 |
|
Jessica Somers Middlesex University | |
| $28.60 |
|
Collin Simons | |
| $28.60 |
|
Shannon Pinnell North Carolina State University | |
| $28.60 |
|
George Kiprono Tonuy JKUAT | |
| $28.60 |
|
Oscar Lamb University of North Carolina at Chapel Hill | |
| $28.60 |
|
Michelle Ripley University of Massachusetts | |
| $28.60 |
|
Danielle Schwartz College of Charleston | |
| $28.60 |
|
Sophie Zhao McGill University | |
| $28.60 |
|
Forrest Popoff University of Central Florida | |
| $28.60 |
|
Nelson Bladimir Fuentes University of Central Florida | |
| $28.60 |
|
Robyn LeLacheur Glendon College, York University | |
| $28.60 |
|
Melissa Jacobi Langara College | |
| $28.60 |
|
nicolelv4635 | |
| $28.60 |
|
Sharicia Mason Jacobs University Bremen | |
| $28.60 |
|
Francis Daniel Santia Harvard University | |
| $28.60 |
|
Cara Rodriguez University of Central Florida | |
| $28.60 |
|
Julian Coba University of Central Florida | |
| $28.60 |