Mars Petcare
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How do Millennials view premium pet food?
$1,600
top 50%
342
submissions
DONE
7 months ago
As the pay-extra-for-avocado generation, it's no surprise when studies show Millennials both expect and are willing to pay for premium ingredients in their food. For example, 68% of Millennials will pay extra for organic food, and the majority place a higher value on foods that are responsibly sourced.
How does this preference for premium play out when it comes to Millennials and their pets' food? What kind of attributes do Millennials consider premium - and what are they willing to pay extra for - when choosing dry pet food for their beloved canine and feline friends?
Deliverables
We are interested in how Millennials view premium dry pet food. Specifically, please answer the following:
- Do you have a dog or cat? If so, what kind of pet food do you purchase and why?
- What attributes or ingredients do Millennials consider premium when it comes to dry pet food?
- What ingredients or attributes would Millennials actually be willing to pay more for when purchasing dry pet food?
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
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| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $28.60 |
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Samantha Thompson Brock University | |
| $28.60 |
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Roshan Adhikari Webster University | |
| $28.60 |
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Emily Hsiao University of California at Berkeley | |
| $28.60 |
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Sarah Winsor Memorial University of Newfoundland | |
| $28.60 |
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Matthew Gaiser Queen's University | |
| $28.60 |
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Saskia Tennert University of Applied Sciences Cologne | |
| $28.60 |
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Molly Higgins University of Missouri - Columbia | |
| $28.60 |
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Kiersten Wilde University of Michigan | |
| $28.60 |
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Franki Gibiser University of Central Florida | |
| $28.60 |
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Jason Suttles North Carolina State University | |
| $28.60 |
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Hunter Dowdy | |
| $28.60 |
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Miao K University of Queensland | |
| $28.60 |
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Macy Pettus University of Central Florida | |
| $28.60 |
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Tereza Gocheva Technical University of Sofia | |
| $28.60 |
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Michelle Ecarma University of Massachusetts | |
| $28.60 |
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Jessica Somers Middlesex University | |
| $28.60 |
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Collin Simons | |
| $28.60 |
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Shannon Pinnell North Carolina State University | |
| $28.60 |
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George Kiprono Tonuy JKUAT | |
| $28.60 |
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Oscar Lamb University of North Carolina at Chapel Hill | |
| $28.60 |
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Michelle Ripley University of Massachusetts | |
| $28.60 |
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Danielle Schwartz College of Charleston | |
| $28.60 |
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Sophie Zhao McGill University | |
| $28.60 |
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Forrest Popoff University of Central Florida | |
| $28.60 |
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Nelson Bladimir Fuentes University of Central Florida | |
| $28.60 |
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Robyn LeLacheur Glendon College, York University | |
| $28.60 |
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Melissa Jacobi Langara College | |
| $28.60 |
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nicolelv4635 | |
| $28.60 |
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Sharicia Mason Jacobs University Germany | |
| $28.60 |
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Francis Daniel Santia Harvard University | |
| $28.60 |
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Cara Rodriguez University of Central Florida | |
| $28.60 |
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Julian Coba University of Central Florida | |
| $28.60 |
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Makayla Hire Penn Foster | |
| $28.60 |
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Avery Vela | |
| $28.60 |
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Kristen Edson University of Central Florida | |
| $7.80 |
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Lauren Beach University of Central Florida | |
| $7.80 |
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Lucas Sommer Universidad de Buenos Aires (UBA) | |
| $7.80 |
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Carolina Giammarino Broward College | |
| $7.80 |
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Don Kunkel Penn Foster College | |
| $7.80 |
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Giancarlo Sader University of Central Florida | |
| $7.80 |
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Garrett Hairston Texas A&M University | |
| $7.80 |
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Jen Evans New School University | |
| $7.80 |
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Danielle St. Laurent University of Central Florida | |
| $7.80 |
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Joshua Hart Cape Fear Community College | |
| $7.80 |
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Hans Gelpke San Mateo County Community College District | |
| $7.80 |
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Ryan Hernandez University of Central Florida | |
| $7.80 |
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Richard Couch University of Central Florida | |
| $7.80 |
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Patricia Achaerandio University College London | |
| $7.80 |
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Emily Armstrong Queen's University | |
| $7.80 |
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Philip Llanos University of Central Florida | |
| $7.80 |
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Kaitlyn Doty University of Central Florida | |
| $7.80 |
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Szymon Kurowski Technical College, Poland | |
| $7.80 |
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Chris Walker University of Vermont | |
| $7.80 |
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John McEwen University of Florida | |
| $7.80 |
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Michelle Stolzoff Northeastern University | |
| $7.80 |
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Alex Sklenar University of Central Florida | |
| $7.80 |
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Christopher Sullivan University of Central Florida | |
| $7.80 |
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Rachael Hensen Virginia Polytechnic Institute and State University | |
| $7.80 |
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Marcus Peterson University of Central Florida | |
| $7.80 |
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Brent Hirsch University of Central Florida | |
| $7.80 |
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Vanessa Penate Miami Dade College | |
| $7.80 |
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Ashleigh Motoligin Michigan State University | |
| $7.80 |
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John Norris University of Central Florida | |
| $7.80 |
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Aakash Thakor | |
| $7.80 |
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Connor Coughlin UCF | |
| $7.80 |
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Emily Hodgson University of Central Florida | |
| $7.80 |
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Cade Brock University of Central Florida | |
| $7.80 |
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Jacob Kinsel University of Central Florida | |
| $7.80 |
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Bryce Rawlins UCF | |
| $7.80 |
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Haille Ausher University of Central Florida | |
| $7.80 |
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Tommy To University of Central Florida | |
| $7.80 |
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Jacob Johnson University of Central Florida | |
| $7.80 |
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Kyle Bokuniewicz University of Central Florida | |
| $7.80 |
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Layton Palmer University of Central Florida | |
| $7.80 |
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Shawn Spatz University of Central Florida | |
| $7.80 |
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Dominique Johnson University of Central Florida | |
| $7.80 |
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Brittani Jackson University of Central Florida | |
| $7.80 |
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Evan Hunniecutt University of Central Florida | |
| $7.80 |
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CLAUDIA DOMENECH University of Central Florida | |
| $7.80 |
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DeAndre Case | |
| $7.80 |
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Shaun Jones | |
| $7.80 |
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Matthew Ontengco University of Central Florida | |
| $7.80 |
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Juan Cobo University of Central Florida | |
| $7.80 |
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Daniel Shraybman Loyola University Chicago | |
| $7.80 |
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Luis Betancourt University of Central Florida | |
| $7.80 |
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Noah Montgomery | |
| $2.40 |
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Junwei Tan University of Minnesota | |
| $2.40 |
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Alan Zimmerman Pennsylvania State University | |
| $2.40 |
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Drew Whelan | |
| $2.40 |
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Summer Krill Penn Foster | |
| $2.40 |
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Justin Nguyen Hogeschool Van Amsterdam | |
| $2.40 |
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Hwayeon Hong | |
| $2.40 |
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Clement Ferris University of Massachusetts | |
| $2.40 |
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Brynna Abel University of Texas at Austin | |
| $2.40 |
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Paula Judkowiak Baruch College | |
| $2.40 |
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Naomi Tuber American University | |
| $2.40 |
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Mario Iglesias Universidad Santo tomas | |
| $2.40 |
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Regina Kaur kirorimal college | |
| $2.40 |
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Emily Rose University of Illinois | |
| $2.40 |
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Chris Demartino University of Central Florida | |
| $2.40 |
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Daniel Patterson Arizona State University | |
| $2.40 |
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Christian Kreamer University of Central Florida | |
| $2.40 |
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martin.degener Degener | |
| $2.40 |
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Jared Rivera University of Central Florida | |
| $2.40 |
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Alex Radli University of Central Florida | |
| $2.40 |
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Christopher Zhang University of Central Florida | |
| $2.40 |
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Allie Blakley Pennfoster | |
| $2.40 |
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Mary Kaitlin Des Jardins University of Central Florida | |
| $2.40 |
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Ryan Lewis University of Central Florida | |
| $2.40 |
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Jackson Cleary University of Central Florida | |
| $2.40 |
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Dat Tran The Catholic University of America | |
| $2.40 |
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Cantara Williams Western Michigan University | |
| $2.40 |
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Vince Gulliver IUPUI | |
| $2.40 |
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Lexi Brandt University of Notre Dame | |
| $2.40 |
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Téo Ardanaz | |
| $2.40 |
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Katarzyna Clarke Georgetown University | |
| $2.40 |
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Chloé Walton Full Sail University | |
| $2.40 |
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Marcus Mitchell Penn Foster | |
| $2.40 |
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saverio conti Technical University of Denmark | |
| $2.40 |
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Jennifer Miller Walden University | |
| $2.40 |
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Liana Gesundheit University of Central Florida | |
| $2.40 |
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Mohanraj P M P Anna university ,Chennai | |
| $2.40 |
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Ryan Snaadt Simpson College | |
| $2.40 |
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Kayleigh Wiehaus University of Central Florida | |
| $2.40 |
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Thalia Lloyd Syracuse University | |
| $2.40 |
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Dyllan Hancott Yorkville University | |
| $2.40 |
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Dustin Stagner Penn Foster | |
| $2.40 |
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Stevie Fishwick Lakehead University | |
| $2.40 |
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Taylor Krupp Northern Illinois University | |
| $2.40 |
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Christopher Cook Lone Star College | |
| $2.40 |
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Logan Carter Penn Foster | |
| $2.40 |
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Talia Ruan University of British Columbia | |
| $2.40 |
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Darian Pang Simon Fraser University | |
| $2.40 |
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Madison Redman University of British Columbia | |
| $2.40 |
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Alex Wallis University of Guelph | |
| $2.40 |
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Ilana Marshall University of South Florida | |
| $2.40 |
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Victoria Marin University of Central Florida | |
| $2.40 |
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Olivia Baer University of Cincinnati | |
| $2.40 |
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Harrison Costin University of Central Florida | |
| $2.40 |
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Owen Powell Wake Forest University | |
| $2.40 |
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Courtney Diver University of Central Florida | |
| $2.40 |
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Victor Flores Texas A&M University | |
| $2.40 |
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Mike Paounov University of Central Florida | |
| $2.40 |
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Rafael Nelson University of Central Florida | |
| $2.40 |
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Austin Ford University of Central Florida | |
| $2.40 |
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Christopher Projahn University of Central Florida | |
| $2.40 |
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Cody Grant | |
| $2.40 |
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Karina Valle University of Central Florida | |
| $2.40 |
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Harika Kosaraju | |
| $2.40 |
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Nathan Wikander Penn Foster | |
| $2.40 |
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Robin Whitman Penn Foster | |
| $2.40 |
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Kevin Wu University of Illinois at Urbana Champaign | |
| $2.40 |
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Jamal Amir Karlsruhe Institute of Technology | |
| $2.40 |
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Zac Chapon University of Central Florida | |
| $2.40 |
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Rishi kumawat poornima college of engineering | |
| $2.40 |
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Jacob Dostal Michigan State University | |
| $2.40 |
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Elizah Pagkanlungan | |
| $2.40 |
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Cody Moring University of Central Florida | |
| $2.40 |
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Sarah Brand Clemson University | |
| $2.40 |
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Christopher Leo University of Central Florida | |
| $2.40 |
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Jake Marsella | |
| $2.40 |
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Jessica Vandervinne | |
| $2.40 |
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Gavin Manley University of Central Florida | |
| $2.40 |
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Emerson Daniels University of Central Florida | |
| $2.40 |
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Michael Berner University of Central Florida | |
| $2.40 |
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Ashlyn Conerly University of Central Florida | |
| $2.40 |
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Jean Paul Cintron University of Central Florida | |
| $2.40 |
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Matthew Balma University of Central Florida | |
| $2.40 |
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Alyssa Ciliberti University of Central Florida | |
| $2.40 |
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Brandon Carr University of Central Florida | |
| $2.40 |
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Chris Zaworski University of Central Florida |
