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What's your delicious idea for a salty pretzel snack that is inspired by Beer/Alcohol?
food science brand development idea generation consumer insights product innovation
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9 months ago
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When it comes to salty snacks, Snyder’s of Hanover is a household name. Consumers across the United States have enjoyed the crispy crunch of Snyder’s of Hanover pretzels for decades. With everything from traditional pretzels to flavored pieces to chocolate covered, the brand has worked hard to keep happy customers coming back for more.

It’s time for a new wave of satisfying snacks for the Snyder’s of Hanover family - something a bit different. Our goal is to create a fun, unique, bold pretzel snack that people of all ages will love.  

That’s why we’re turning to you to find out - what new pretzel snack can you come up with that is inspired by BEER? (think: beer processes, flavors, ingredients, names, visuals, experiences, partnerships, etc.)

We are looking for a new pretzel concept that will have a linkage to mainly beers, domestic, international, craft, but also feel free to think about whiskeys, and other alcohol types if you feel inspired by those and it has a connection to a new packaged pretzel creation.

Be sure to visit the Snyder’s of Hanover website ( to see what is currently available on the market before submitting your idea.

It is critical to note that Snyder