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What's your delicious idea for a salty pretzel snack that is inspired by Beer/Alcohol?
food science brand development idea generation consumer insights product innovation
top 50%
19 months ago
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When it comes to salty snacks, Snyder’s of Hanover is a household name. Consumers across the United States have enjoyed the crispy crunch of Snyder’s of Hanover pretzels for decades. With everything from traditional pretzels to flavored pieces to chocolate covered, the brand has worked hard to keep happy customers coming back for more.

It’s time for a new wave of satisfying snacks for the Snyder’s of Hanover family - something a bit different. Our goal is to create a fun, unique, bold pretzel snack that people of all ages will love.  

That’s why we’re turning to you to find out - what new pretzel snack can you come up with that is inspired by BEER? (think: beer processes, flavors, ingredients, names, visuals, experiences, partnerships, etc.)

We are looking for a new pretzel concept that will have a linkage to mainly beers, domestic, international, craft, but also feel free to think about whiskeys, and other alcohol types if you feel inspired by those and it has a connection to a new packaged pretzel creation.

Be sure to visit the Snyder’s of Hanover website ( to see what is currently available on the market before submitting your idea.

It is critical to note that Snyder’s of Hanover is a family-first brand and so, your product idea must honor the values of the brand.

NOTE: You must be 21 years or older to participate in this challenge


Specifically, address the following:

1.      What is your great idea for a new pretzel that is inspired by beer?  Include specifics of its shape, ingredients, flavors, name, and so on…

2.     What does your product packaging look like?

3.     What occasion would people eat this pretzel snack? Tell us what mood or vibe these snacks pair well with! (Think: Is this a snack you provide at parties? If, so, what kind of parties? Tell us who is there with you! Are you with someone else? Or is this a personal, “me” moment snack? At home on the couch? Everyday with the family?)

4.     Why does your product appeal to all customers? (Think about loyal customers who have grown accustomed to the traditional flavors - what about your product will appeal to these customers as well as customers looking for a different, exciting snack?)

5.     How will you bring awareness and trial to the product?  Include in your pitch any marketing activation ideas - such as events, sampling programs, advertising, social media, ways to create a connection to the product and so on.

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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