Next Challenge: QUICK SOLVE: Female solvers: How would you improve panties?
What's your idea for keeping clothes "like new" wear after wear?
engineering product development consumer insights product innovation cpg
See more like this check out our active challenges
$1,600
top 50%
82
submissions
DONE
5 months ago
Small pic jeans

It's a sad day when you look in your closet and see that one of your go-to pieces of clothing looks irreversibly worn out. Before, it may have been perfect for that first date or big interview, but now it looks too faded, worn, pilled, shrunk, stretched out, stained, or threadbare to impress anyone.

With your help, we may be able keep clothes looking "like new" longer. By extending the prime life of clothes, you may not have to downgrade that statement piece to around-the-house wear anytime soon.

Deliverables

Tell us how we can extend that "like new" stage of clothing. Specifically:

  1. What new product could be applied to clothing or added to laundry wash cycles to achieve our goal? When in the journey of laundry--from washer to dryer to storage to wear--would you want this product? Explain what is in the product.
  2. When would the product be applied? What benefit does this have over other times when it might be applied?
  3. How does the consumer apply the product?
  4. How do you determine when clothing is worn out?
  5. Describe your favorite clothing. Why is it your favorite? How does your favorite clothing make your feel?
  6. How do you categorize your clothes? Maybe you have clothing you'd wear on a Saturday night, clothing you'd wear to mow the lawn, clothing for work or school, etc.
  7. What causes you to move clothes from one category or status from Question 6 to another?

Think deeper than simply keeping clothes from fading and shrinking. We want in-depth, specific ideas.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$111.10 Picture?width=160 Penn Foster
$111.10 S Indian Institute of Technology - Bombay
$111.10 Square pic 60 me University of Massachusetts
$111.10 Square pic 60 fb img 15189333738841761 University of Mines and Technology
$111.10 Square pic 60 img 3084 Duke University
$111.10 E Queen's University
$111.10 J University of Arizona
$111.10 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$111.10 Picture?width=160 University of Illinois at Urbana-Champaign
$33.30 Square pic 60 brock Brock University
$33.30 A Indian Institute of Technology - Hyderabad
$33.30 Square pic 60 20170718 110500 Jacobs University Germany
$33.30 H Indian Institute of Technology - Jodhpur
$33.30 Square pic 60 10689725 10205810802126077 6597957429432429737 n 2 Saint Louis University
$33.30 Square pic 60 citations Cornell University
$33.30 Square pic 60 image University of Wisconsin
$33.30 K UNC Chapel Hill
$33.30 Picture?width=160 Middlesex University
$33.30 Square pic 60 chess game University of Mines and Technology
$33.30 A University of Central Florida
$33.30 Square pic 60 1webpage logo University of New Orleans
$10.00 C University of Central Florida
$10.00 E Pomona College
$10.00 K University of Connecticut
$10.00 Picture?width=160
$10.00 C Princeton University
$10.00 Square pic 60 18278775 300478530383888 3363935450335225700 o 1 Liberty University
$10.00 Square pic 60 59bb1af3328e460bbb93c912083f334b.edited
$10.00 Picture?width=160 University of Florida
$10.00 Square pic 60 1496057793699 University of Mines and Technology
$10.00 Picture?width=160 Walden University
$10.00 A York University Glendon Campus
$10.00 G University of Nottingham Malaysia
$10.00 Square pic 60 dsc06977 Anna University
$10.00 Square pic 60 jmvi2016 Universidad Santo tomas
$10.00 Square pic 60 shivdas photo BAMU
$10.00 C Carleton University
$10.00 Square pic 60 rvz 2719 University of California, Los Angeles
$10.00 Square pic 60 untitled 1 University Of Energy and Natural Resources
$10.00 N University of Central Florida
$10.00 K Minerva Schools at KGI