Propose a fitting name for our new adhesive for homeowners
business product development advertising marketing marketing communications communications naming
$1,600
top 50%
194
submissions
DONE
17 months ago
Small pic hang photo 10x2 screw in drywall

Our company has recently developed a new line of innovative glues/adhesives designed to meet the needs of homeowners who often face instances of loose screws or fasteners within their daily lives. We need your help in creating a compelling name for the new product, which has the benefit of preventing metal screws and hardware around the house from loosening over time.

Homeowners all experience things like loose pot handles, loose drawer knobs or faucets, etc. The new adhesive represents an opportunity for homeowners to secure all these loose fasteners by placing a few drops directly onto the threads of screws or bolts. The product fills the gaps in the threads and then hardens securely bonding the metal fastener in place. In fact, over time we hope that homeowners would never want to use a screw or bolt without first applying our product.

Deliverables

Read more about our product and What qualities we want in a name below, then submit the following:

1a. Submit your name for our adhesive for homeowners such as: StayTite Sealer

1b. (Optional) Include a tagline such as: “No screw is secure without it”

1c. (Optional) Include a heavy descriptor such as: Knob & Hardware Adhesive

2. Give a brief description of why this name is a fit for our product and goals.

3. (Optional) Include images, mock ups, advertisement, packaging ideas or any other visuals that fit with your name and our product!

Bonus: Submit multiple names, taglines, and heavy descriptors!

Learn about our new adhesive:

- View this image showing the product, it’s application, and key benefits.

- Will be marketed to homeowners.

- Will be sold in home hardware and mass merchandise stores like Home Depot, Lowes, Ace Hardware or Wal-Mart.

- Specifically for metal-to-metal threaded connections (screws, bolts, etc).

- Fills the voids and air pockets between threads.

- Is actually a liquid plastic which hardens in the presence of metal and the absence of air.

- Is housed in a convenient pen-type dispenser ideal for a kitchen junk drawer or similar storage place.

- Is water resistant & withstands up to 300°F (dishwashable, etc).

- Comes in both a removable and permanent formula.

What qualities should your name have?

- We want you to create and invent new names which concisely convey the market positioning, benefit, promise and functional use of the product.

- Names should Appeal to homeowners and do-it-yourselfers.

- Names should appeal to both men and women who may face these household issues.

- Avoid names which convey a highly technical aspect or make the product seem too difficult to use.

- The new names should be smart/clever and compelling but avoid a “hokey” or humorous tone.

Other things to consider:

- Optional... We definitely recommend completing the optional objectives for this challenge

- Show us! Including imagery that you associate with your name and brand you’re proposing is strongly encouraged

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$50.00 Square pic 60 neat o Harford Community College
$50.00 S University of Central Florida
$50.00 Square pic 60 screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$50.00 T University of Tennessee
$50.00 G
$50.00 A Miami University
$50.00 D
$50.00 C
$50.00 J University of Central Florida
$50.00 B University of Central Florida
$50.00 B University of Central Florida
$50.00 Square pic 60 1 University of Michigan
$50.00 O Misr International University
$50.00 R University at Albany, SUNY
$50.00 L Winthrop University
$50.00 A
$50.00 C Georgia Institute of Technology
$50.00 E University of Central Florida
$50.00 A University of Central Florida
$50.00 Square pic 60 lhct Swarthmore College
$13.80 A University of Waterloo
$13.80 J
$13.80 T University of Central Florida
$13.80 Square pic 60 13417509 10204920383928013 5381781288974370839 n University of Central Florida
$13.80 Square pic 60 img 1847 Montclair State University
$13.80 Square pic 60 29e9fd8 Portland Community College
$13.80 Square pic 60 fullsizerender 4 University of Central Florida
$13.80 D Indiana University-Purdue University Indianapolis
$13.80 K University of Central Florida
$13.80 Square pic 60 sadasd Virginia Community College System
$13.80 Square pic 60 img 0485 Assumption University
$13.80 A University of Nebraska - Lincoln
$13.80 Square pic 60 screenshot 2016 07 25 21 43 48 1 resized  1 University of Rhode Island
$13.80 Square pic 60 photo on 6 23 15 at 2.22 pm  2 Oberlin College
$13.80 Square pic 60 wp 20140415 004 Delhi University
$13.80 C University of Central Florida
$13.80 Square pic 60 ss University of Waterloo
$13.80 M St-andrews
$13.80 Square pic 60 aaeaaqaaaaaaaaztaaaajdi2otu4mmrhltg0owmtndllms04ytdllwnimtzhmjbmmjqyoa University College Cork
$13.80 Square pic 60 profile pic Arizona State University
$13.80 O LDRP-ITR
$13.80 Picture?width=160
$13.80 B University of Central Florida
$13.80 K University of Central Florida
$13.80 C University of Central Florida
$13.80 J University of Central Florida
$13.80 M University of Central Florida
$13.80 J University of Central Florida
$13.80 D University of Central Florida
$4.20 Square pic 60 20150603 200805 UW Madison
$4.20 Square pic 60 13882674 1771657733050202 6744221817467249815 n Pennsylvania State University
$4.20 Picture?width=160
$4.20 T
$4.20 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$4.20 M University of Central Florida
$4.20 R Mt. San Antonio Community College
$4.20 S
$4.20 A University of Central Florida
$4.20 J Miami Dade College
$4.20 Square pic 60 10710871 777395215632666 7549572128264787697 n Kaunas University of Technology
$4.20 R San Jose State University
$4.20 Square pic 60 img 0269 Towson University
$4.20 T Georgia Gwinnett College
$4.20 N University of Central Florida
$4.20 Square pic 60 img 0544
$4.20 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$4.20 Square pic 60 20150424 070029 University of Ljubljana, Faculty of Mechanical Engineering
$4.20 J University of Central Florida
$4.20 S
$4.20 K University of Central Florida
$4.20 T University of louisville/ indiana university
$4.20 E University of Central Florida
$4.20 H
$4.20 M University of Central Florida
$4.20 R University of Central Florida
$4.20 N University of Central Florida
$4.20 M
$4.20 M University of Central Florida
$4.20 A University of Central Florida
$4.20 A Indiana University
$4.20 Picture?width=160
$4.20 R University of Central Florida
$4.20 Square pic 60 image fresnostate
$4.20 D University of Central Florida
$4.20 R University of Central Florida
$4.20 W University of Central Florida
$4.20 K University of Central Florida
$4.20 V
$4.20 D University of Central Florida
$4.20 N University of Central Florida
$4.20 R University of Central Florida
$4.20 W
$4.20 B University of Central Florida
$4.20 J University of Central Florida
$4.20 N University of Central Florida
$4.20 E University of Central Florida
$4.20 Square pic 60 054c5837 1150 4fd4 a84c 96e12655ac4e University of Central Florida