|Spotify||Next Challenge: How would you promote renters insurance to Millennials?|
As of December 2012, Spotify had 20 million worldwide users enjoying their music streaming service. With such a large and diverse user base, the Spotify team is contemplating features that could make the product more tailored to specific demographics. One focus in 2013 is the student market.
Propose one idea for a feature that would increase engagement and the feeling of community for students on Spotify. As you consider features, focus on those that facilitate personalized listening and music discovery. Here are some examples- 1) Leverage Spotify plug-ins like Songkick to tell students when upcoming concerts are in town, 2) Display a list of top 100 songs at your school 3) Use Soundrop to queue up songs for friends like a dj, but for the entire student population at one school.
Submit a description of how your feature works, an explanation of why your idea would boost engagement, and some direction on how to actually implement this feature.
|Top 5 share $500||Next 2 share $40|
|$100.00||Cayde Ritchie Stanford University|
|$100.00||Siddhant Puri University of California at Berkeley|
|$100.00||Lisa Wiznitzer Northwestern University|
|$100.00||Torin List University of Texas at Dallas|
|$100.00||Jessica Ketz The Ohio State University|
|$20.00||Alex Lew California Institute of Technology|
|$20.00||Patrick Bankich Clarkson University|