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What's a bold recruiting statement for Gen Xers and Millennials?
business marketing recruiting team building messaging hr
top 50%
58 months ago
Small pic recruiting

"Be part of something bigger."
"Do something more."
"Do something bigger."
"Do something different."
"Be the change you want to affect."
"Live your best life."

These are all examples of BOLD statements that companies have adopted as a component of their marketing platforms in Talent Acquisition. These statements represent the internal voice that speaks to the career prospects and represents the motivation we, as the employer, are trying to capture that would attract and invite the individual to further explore a career (such as the Financial Representative opportunity with The Guardian Network®).

Our challenge is to create Guardian's bold statement, which may be used as a platform for other recruiting messaging. 


Help us create a bold statement we can use on our Financial Representative career pages of Our main recruiting targets are Gen Xers and Millennials who are either looking to find a new career with more personal and professional fulfillment, or are experienced in the industry and searching for a firm with the right culture to build their practice. In your response, answer the following:

  1. What bold statement should we use as a recruiting slogan on our site? Your statement should not exceed 8 words.
  2. Explain why your statement would appeal to Gen Xers, Millennials, or both. 

CRITERIA: This “bold statement” we are looking for should be action-based like the above examples and be closely aligned with the sense of purpose a career as a Financial Representative can provide someone. See this recruiting video as an example of our current approach.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$37.00 V The Ohio State University
$37.00 Square pic 60 1512460 865550346824852 2040412867902923889 n Elgin
$37.00 Y University of California at Berkeley
$37.00 C SUNY College at New Paltz
$37.00 Picture?width=160 University of Waterloo
$37.00 Picture?width=160 University of Illinois at Urbana Champaign
$37.00 Picture?width=160 MOI UNIVERSITY
$37.00 Square pic 60 12795452 10156791845770413 3211669591256206269 n NUST Business School
$37.00 Picture?width=160 University of Central Florida
$37.00 Picture?width=160
$37.00 Square pic 60 citi parvathi Indian Institute of Technology - Madras
$37.00 A George Mason University
$37.00 Square pic 60 ljkoi Hilbert
$37.00 Picture?width=160 Central Alabama Community College
$37.00 K University at Albany, SUNY
$37.00 N
$37.00 A Simon Fraser University
$37.00 C University of Toronto
$37.00 D University of Miami
$37.00 J New School University
$37.00 Square pic 60 facetune 30 06 2021 15 14 53 Central Michigan University
$37.00 R Tamuk
$37.00 M Siena University
$37.00 G University of Central Florida
$37.00 Square pic 60 teja budapest Purdue University
$37.00 K NMIMS
$37.00 L University of British Columbia
$10.00 Square pic 60 img 0654 The University of Scranton
$10.00 S The Ohio State University
$10.00 B University of Illinois at Urbana Champaign
$10.00 C University of Central Florida
$10.00 Q