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What's a bold recruiting statement for Gen Xers and Millennials?
business marketing recruiting team building messaging hr
top 50%
45 months ago
Small pic recruiting

"Be part of something bigger."
"Do something more."
"Do something bigger."
"Do something different."
"Be the change you want to affect."
"Live your best life."

These are all examples of BOLD statements that companies have adopted as a component of their marketing platforms in Talent Acquisition. These statements represent the internal voice that speaks to the career prospects and represents the motivation we, as the employer, are trying to capture that would attract and invite the individual to further explore a career (such as the Financial Representative opportunity with The Guardian Network®).

Our challenge is to create Guardian's bold statement, which may be used as a platform for other recruiting messaging.