|Guardian||Next Challenge: Calling Millennials and Gen Z! How should we redesign the exterior of our cakes to sell in grocery stores?|
"Be part of something bigger."
"Do something more."
"Do something bigger."
"Do something different."
"Be the change you want to affect."
"Live your best life."
These are all examples of BOLD statements that companies have adopted as a component of their marketing platforms in Talent Acquisition. These statements represent the internal voice that speaks to the career prospects and represents the motivation we, as the employer, are trying to capture that would attract and invite the individual to further explore a career (such as the Financial Representative opportunity with The Guardian Network®).
Our challenge is to create Guardian's bold statement, which may be used as a platform for other recruiting messaging.
Help us create a bold statement we can use on our Financial Representative career pages of GuardianLife.com. Our main recruiting targets are Gen Xers and Millennials who are either looking to find a new career with more personal and professional fulfillment, or are experienced in the industry and searching for a firm with the right culture to build their practice. In your response, answer the following:
- What bold statement should we use as a recruiting slogan on our site? Your statement should not exceed 8 words.
- Explain why your statement would appeal to Gen Xers, Millennials, or both.
CRITERIA: This “bold statement” we are looking for should be action-based like the above examples and be closely aligned with the sense of purpose a career as a Financial Representative can provide someone. See this recruiting video as an example of our current approach.
Submissions will be graded on the following criteria:
- Meets Deliverables
will share $1,000
will share $400
will share $200
|$37.00||Vanessa S The Ohio State University|
|$37.00||Christina Matayka Elgin|
|$37.00||Yaxin Li University of California at Berkeley|
|$37.00||Caitlin Jansson SUNY College at New Paltz|
|$37.00||Medo Abouzid University of Waterloo|
|$37.00||Hunter Honeg University of Illinois at Urbana Champaign|
|$37.00||James Kimondio MOI UNIVERSITY|
|$37.00||Madiha Noor NUST Business School|
|$37.00||Nicholas Fermin University of Central Florida|
|$37.00||Parvathi Madhu Indian Institute of Technology - Madras|
|$37.00||Ashley Koranteng George Mason University|
|$37.00||John Steinwachs Hilbert|
|$37.00||James King Central Alabama Community College|
|$37.00||Kevin Ogden University at Albany, SUNY|
|$37.00||Andrew Hicks Simon Fraser University|
|$37.00||Clara Birch University of Toronto|
|$37.00||Dumna Joshi University of Miami|
|$37.00||Jen Evans New School University|
|$37.00||Mitchell Woolley Central Michigan University|
|$37.00||Ratnakar Eddla Tamuk|
|$37.00||Malvina Ongaro Siena University|
|$37.00||Geoffrey Magdziasz University of Central Florida|
|$37.00||Tejasvi Parupudi Purdue University|
|$37.00||Koji Kagai NMIMS|
|$37.00||Lisa Nguyen University of British Columbia|
|$10.00||Megan Fabian The University of Scranton|
|$10.00||Sangi Rama The Ohio State University|
|$10.00||Benjamin Ray University of Illinois at Urbana Champaign|
|$10.00||Courtney O'Connor University of Central Florida|
|$10.00||Quinn Thomas University of Central Florida|
|$10.00||Emily Huffman Georgia Sate University|
|$10.00||Olivia Baer University of Cincinnati|
|$10.00||Sara Phillips University of Central Florida|
|$10.00||Jenna Hein University of Memphis|
|$10.00||NIko Belorusov University of Michigan|