

Here is a breakdown of how the winners for this challenge will be rewarded:
The top 5.0% of ideas will share 62.5% of the rewards pool
The next 7.5% of rated ideas share 25.0% of the rewards pool
The next 12.5% share 12.5% of the rewards pool
In summary, 25% of participants will be eligible to win a reward based on how their ideas are rated!
The traditional weekly grocery trip is evolving. Today's customers are not only making smaller, more frequent trips, but they're also going to multiple different stores to fulfill their needs. We believe the grocery store can become more than just a place for a once-a-week shop—it can be a central hub for a new kind of routine. We're looking to create a new "anchor" that naturally brings customers into our store multiple times per week, and we need your help!
In this challenge, we want you to imagine a non-grocery product, service, or experience we can introduce to drive frequent, short visits to our stores. Think about a recurring customer need and consider how the grocery store could become the go-to solution. What kind of problem could we solve to get people to stop by every couple of days?
Check out our Active Challenges or our Survey Opportunities for more ways to earn.