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US Participants Only: How should Prudential revamp retirement?
business product development customer engagement life insurance money management retirement
$5,750
top 5
46
submissions
DONE
42 months ago
There will be five prizes awarded for the top ideas: $2,000; $1,500; $1,000; $750; and, $500. For more information about prize structure, see the attached contest rules.
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Over the past 5-7 years, The Prudential Retirement Business Unit has acquired over a million additional retirees into our growing portfolio. These people are no longer saving for their retirement. Rather, they have already retired, so today Prudential's interaction with them is limited to the sending out of monthly pension payments, usually in the form of checks. At present, we do not provide any other services to this group of people.