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How would you market our sales representative positions to millennials?
business social media marketing marketing strategy strategy marketing communications training sales operations sales support
top 50%
51 months ago
Small pic b 21711 hr mindsumo challenge copy

Attention: This challenge is designed for solvers who are 20+ years old.  

VITAS Healthcare is the nation’s leading provider of end-of-life care.  We have positions available on our sales teams offering comprehensive sales training, cutting edge sales tools and resources, a supportive team environment and opportunities for career advancement.  Please see the attached job description to learn more about this role.  

We want to cut through the noise of social media and job posting sites to reach the dynamic individuals who would be a fit on our sales teams.  Given that our work revolves around end-of-life care, it's important that our efforts are targeted to the right audience and that our messaging connects with millennials in a meaningful way. 


Share your ideas and insights around a strategy VITAS Healthcare should use to market these sales positions to  millennials (i.e. upcoming and recent grads).  Be sure to review the full job description attached.  In proposing your strategy, please answer the following:

  1. What platform(s) would you use and why? Please explain why these are effective platforms.  
  2. How would you use your chosen platform(s)?  Think of things such as timing, specific wording, information you would choose to promote, etc. 
  3. What audience would your strategy target and why would they be receptive to this marketing?  
  4. Think about all of the clutter on job sites and social media.  How would your strategy make our messaging stand out?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$111.10 Square pic 60 10 31 14 pro Walden University
$111.10 V Illinois Institute of Technology
$111.10 Square pic 60 photo 2 Jacobs University Bremen
$111.10 Square pic 60 20200121 192854 University of Mines and Technology, Tarkwa
$111.10 A NMIMS, Mumbai
$111.10 Picture?width=160 University of Virginia
$111.10 C University of British Columbia
$111.10 M Tufts University
$111.10 Square pic 60 img 1747 California Institute of Technology
$30.80 Square pic 60 image University of Wisconsin
$30.80 Picture?width=160 University of California, Irvine
$30.80 Picture?width=160 University of North Carolina at Chapel Hill
$30.80 Square pic 60 img 0166 MCC
$30.80 T University of Central Florida
$30.80 Square pic 60 12308493 10201029305732303 1442379250838636915 n Christ University
$30.80 Square pic 60 5f07a26e 0d7f 4015 9f1d 1761c6d97696 Queen's University
$30.80 Square pic 60 comp pic2 Indian Institute of Technology - Jodhpur
$30.80 Square pic 60 index Visvesvaraya Technical University
$30.80 Square pic 60 20220413 071449 UMaT
$30.80 M
$30.80 B Washington University in St. Louis
$30.80 Square pic 60 njphotoshootjanelle Liberty University
$9.50 Square pic 60 img 7794 University of Cincinnati
$9.50 E University of Alberta
$9.50 Picture?width=160 Masaryk University
$9.50 C
$9.50 Picture?width=160
$9.50 Square pic 60 img 20200801 084128 3 Nairobi university
$9.50 Picture?width=160 Middlesex University
$9.50 A