Anonymous Company
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Next Challenge: What is your idea for a sustainable and cost-effective alternative to mineral oil? |
When it comes to ice cream, sometimes the old standards aren’t enough. Producers are always looking for the newest varieties that push the boundaries of attention, while not being too niche. Hitting that sweet spot to find the next great and crowd pleasing scoop is never ending task in ice cream innovation.
Propose four new ice cream flavors not largely available in United States grocery stores and ice cream shops.
Your proposal should:
(1) Have one new flavor for each season: Spring, Summer, Fall, and Winter.
(2) Embrace current culinary trends, be hip, and push the boundary.
(3) Include flavors you would feel confident that you, your friends, and family would enjoy returning to repeatedly. This means no turkey & gravy ice cream for Fall, and no chili cheese dog ice cream in Summer.
(4) Explain how each flavor corresponds to its season. Is it holiday related? What should it be named?
DO NOT simply copy the varieties offered by ice cream producers like Ben & Jerry’s, Häagen-Dazs, Breyers, or other widely available options. We want NEW.
For the purposes of this challenge, consider “flavor” to mean a comprehensive description of the ice cream variety. For instance: a complete overview of a “Moose Tracks” ice cream would detail the full description of each flavor, from the vanilla ice cream and fudge swirl, to the chunks of peanut butter cups. Base taste, chunks, ribbons, swirls, flakes, and more are all of interest.
CRITERIA: Avoid flavors like those from the companies below.
- Jeni's
- Steve's
- Coolhaus
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
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Lisa Buccafus University of Colorado | |
| $150.00 |
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Kaitlin McTague The Ohio State University | |
| $150.00 |
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Shayla Kelly Pace University | |
| $150.00 |
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Nicholas Bragman Hofstra University | |
| $150.00 |
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Lindsey Farley University of Central Florida | |
| $50.00 |
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Brett Kelly Sfcm | |
| $50.00 |
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Lauren Wachenfeld Washington University in St. Louis | |
| $50.00 |
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Matthew Allan Purdue University | |
| $50.00 |
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Emma Schafer Ball State University | |
| $50.00 |
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Bridgette Choi University of California, Los Angeles |