Next Challenge: What's your dream Adidas sports bra?
What’s the perfect new ice cream flavor for each season?
$1,000
top 10
386
submissions
DONE
33 months ago
Small pic ice cream

When it comes to ice cream, sometimes the old standards aren’t enough. Producers are always looking for the newest varieties that push the boundaries of attention, while not being too niche. Hitting that sweet spot to find the next great and crowd pleasing scoop is never ending task in ice cream innovation.

Deliverables

Propose four new ice cream flavors not largely available in United States grocery stores and ice cream shops.

Your proposal should:

(1) Have one new flavor for each season: Spring, Summer, Fall, and Winter.

(2) Embrace current culinary trends, be hip, and push the boundary.

(3) Include flavors you would feel confident that you, your friends, and family would enjoy returning to repeatedly. This means no turkey & gravy ice cream for Fall, and no chili cheese dog ice cream in Summer.

(4) Explain how each flavor corresponds to its season. Is it holiday related? What should it be named?

DO NOT simply copy the varieties offered by ice cream producers like Ben & Jerry’s, Häagen-Dazs, Breyers, or other widely available options. We want NEW.

For the purposes of this challenge, consider “flavor” to mean a comprehensive description of the ice cream variety. For instance: a complete overview of a “Moose Tracks” ice cream would detail the full description of each flavor, from the vanilla ice cream and fudge swirl, to the chunks of peanut butter cups. Base taste, chunks, ribbons, swirls, flakes, and more are all of interest.

CRITERIA: Avoid flavors like those from the companies below.

- Salt and Straw

- Jeni's

- Steve's

- Ben & Jerry's

- Graeter's

- Häagen-Dazs

- New Orleans Ice Cream Co.

- Snoqualmie

- Coolhaus

- McConnell's

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 5 share $750 Next 5 share $250
$150.00 Square pic 60 self portrait 1 University of Colorado
$150.00 Square pic 60 2015 06 10 11.55.32 1 The Ohio State University
$150.00 Square pic 60 img 3327 Pace University
$150.00 Square pic 60 dsc 0158 Hofstra University
$150.00 Square pic 60 profile picture University of Central Florida
$50.00 Square pic 60 brett in carnegie Sfcm
$50.00 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$50.00 M Purdue University
$50.00 Square pic 60 img 2800 Ball State University
$50.00 B University of California, Los Angeles