SEEN Haircare, the Harvard-dermatologist-developed, award-winning, science-backed beauty brand, has expanded its expertise into acne care with SEEN's UNSEEN™ Pimple Patch. Ultra-thin, nearly invisible, and gentle enough for sensitive skin, SEEN's UNSEEN™ Pimple Patch represents the next generation of blemish stickers designed to support skin confidence without irritation or harsh ingredients.

Link to Amazon product page (please be sure to note the consumer videos and product testimonials!)

The opportunity? Help SEEN win the hearts of Gen Z consumers across the United States, a market where trends are shaped by campus culture, creator communities, retail discovery, and hyper-online conversations about skin, self-expression, and realness. Competitors like Starface, Hero, and Peace Out each have recognizable aesthetics, but SEEN brings a unique blend of dermatologist-developed credibility, quiet confidence, and subtle design that speaks to the U.S. Gen Z’s desire for authenticity and expert-backed products that feel good to use.

Your mission: Develop the most compelling U.S.-focused positioning, campaign concept, partnership strategy, and scrappy guerrilla activation that introduces SEEN's UNSEEN™ Pimple Patch to this demographic in a way that feels culturally relevant, emotionally resonant, and creatively differentiated. The goal is to make SEEN's UNSEEN™ Pimple Patch a viral sensation in challenging the existing heavyweight market leaders.

Note: Submissions should not include medical claims and should avoid negative comparisons. Instead, focus on insight-driven storytelling and experiences that highlight SEEN's UNSEEN™ Pimple Patch's warm, empowering, and inclusive brand voice.