Shake up the vehicle ownership model
$1,000
top 10
96
submissions
DONE
39 months ago
Small pic carowner

We expect vehicle ownership to dramatically change over the next decade. Current financing and service structures are often rigid, which can be a source of pain points in vehicle ownership. Many other aspects of vehicle ownership cause frustration, and we want to be the first manufacturer to change that experience for our customers.

As we think about the end-to-end vehicle ownership experience, we're inspired by the trend toward sharing (e.g. Airbnb) and technology enabled experiences (e.g. apps, wearables, digital identity, mobile commerce, etc).

Deliverables

Consider a future, hassle-free experience for owning or accessing a personal, internet-connected vehicle. Then complete every section of the following deliverables:

1. Define the stages of your future vehicle ownership experience

1a. Outline and describe each of these stages

1b. Why will users love your new ownership experience?

2. Select ONE element of your future experience that makes the biggest improvement versus today.

2a. Why is this element of vehicle ownership as it exists today so unpleasant?

2b. How does your new experience alleviate this unpleasantness?

2c. How can we work with your new experience and this new internet connected vehicle to make this element hassle free?

Please separate your submission by each separate deliverable item listed above.

Tips for a great submission:

- Think of radical changes across business models, dealerships, relationships between manufacturers and buyers, and even features of the car. It might help to think of other purchases/rentals you make (phones, bikes, music, apartment, furniture) and features of those business models or experiences that work well.

- Use storyboard, sketches, mockups, or powerpoint PDFs to bring your ideas to life.

Judging Criteria:

Top ideas will clearly outline weaknesses in the current ownership model and propose novel improvements. Do not be afraid to think outside the box, the most exciting, original, and unique ideas are most likely to win prizes!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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