Anonymous Professional Services | QUICK SOLVE: How do you snack?

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QUICK SOLVE: How do you snack?

food science food consumer insights snacking digital content

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$1,300

top 25

136

submissions

DONE

8 months ago

We know snacking is a big part of life. Whether it helps you fuel between meals or replaces a meal completely, it's a special moment. It can happen anywhere, at any time, and with any kind of food.

We want to learn more about your snacking habits. We are giving $100 to each of the five most creative and thorough answers. The next 20 top solvers will receive $40 each. You must meet all criteria to win, which means you need to answer each of the 16 subquestions individually.

Your feedback and ideas matter. We might just take this all the way to your favorite snack brands!

Deliverables

Tell us about your snacking habits. Specifically, answer the following:

Think about the last time you snacked:
1. Describe all the ways you engaged with a digital channel (e.g.,TV, YouTube, social media, video games, etc.) between the moment you wanted a snack and the moment you finished snacking. State the digital channels and where on the snacking journey you engaged with them.
2. Did the digital content you engaged with help you choose which snack you wanted? If so, how?
Now think about your snacking habits:
1. What are your go-to snacks, and for which occasions do you choose them?
2. Do you snack with others or alone? If with others, who are they? Why do you choose them for a snacking partner?
3. Do you always snack the same way/time/items or are you snacking with variety?
When digital meets snacking:
1. The Basics:
  1. What makes you want to snack?
  2. Has media, social media, or anything else on the internet or your phone influenced your snacking choices?
  3. How might digital channels help you snack better?
  4. How might it help you snack with others?
2. Apps:
  1. Would you download an app from a snack brand?
  2. Do you follow any snack brands on social media?
  3. What kind of apps do you have on your phone - upload a screenshot of your home screen!
  4. What are your favorite apps on your phone?
  5. What kind of app could a snack brand offer that would be useful? Think about what cool features you would include. Be creative--we just might tell your favorite brands about it!
3. How could a snacking brand's website help you snack? Again, be creative!
4. How could you use your mobile phone when buying snacks? Is there a way to make buying snacks via mobile phone easier for you?

Submissions will be graded on the following criteria:

Completeness
Creativity
Level of detail

Leaderboard

Top 5 share $500

Next 20 share $800

$100.00		Peter Toutain UCF
$100.00		Brian Wynder Ursinus College
$100.00		Aurora Lewark University of Central Florida
$100.00		Graham Hardison University of Texas at Austin
$100.00		Megan Lynch University of Connecticut
$40.00		Jacqueline Duong Valencia High School
$40.00		Paola Rubi Navarro ottawa
$40.00		M I n/a
$40.00		Sara Bernat Humboldt Universitat
$40.00		Emma Hurst University of California, Los Angeles
$40.00		Milana Vracar The University of Nice Sophia Antipolis
$40.00		Irina Iliushkina Russian State Vocational Pedagogical University
$40.00		Darshan Gabani University of Florida
$40.00		Maria Alejandra Aranguren Navarro Universidad de La Sabana
$40.00		Francesca Genera University of California, Los Angeles
$40.00		Ajay Sharma JAMK University of Applied Science,Finland
$40.00		Edwin Okero Egerton university.
$40.00		Kelly Zielinski Penn Foster
$40.00		Jessica P. Miami Dade College
$40.00		Kylie Tillman Central Methodist University in Fayette
$40.00		Jefferson Okafor Covenant university
$40.00		Sharicia Mason Jacobs University Germany
$40.00		Daena Alfaro George Mason University
$40.00		Vishnu Rajesh IIM Lucknow
$40.00		Rishav Bose Christ University