What should CLEAR’s Social Mission be?
humanities & arts advertising marketing sales branding social causes non profit
$1,600
top 50%
63
submissions
DONE
6 months ago
Jqbm6ui

At Clear Hair Care, we know that we live in a world that loves to find flaws. That’s why we work hard to create hair care products that make sure you don’t have to worry about even a single dandruff flake. We want people that use our products to have the uninhibited confidence to be their glamorous selves.

CHALLENGE: Clear wants to take a greater role in helping the world by taking on a social mission that incorporates our brand and products.

EXAMPLE: A brand we love, Vaseline, recently launched a new social mission to heal the skin of 5 million people living in crisis or conflict zones by 2020. They’re calling this mission the Vaseline Healing Project and are partnering with the international aid organization Direct Relief to reach their goal.

YOUR GOAL: Propose an issue facing the world that Clear can help solve, and the way we can solve it. The way Clear solves this issue should relate to our brand and our anti dandruff technology.

Vaseline heals the skin, heals the world
Clear removes and prevents dandruff, …..?

Deliverables

View the attached power point presentation to learn about the Clear brand, then propose a social issue for Clear to solve and means to solve it that ties in with our brand:

1. What issue should Clear Hair Care help solve and why is it important?
2. What should Clear Hair care do to solve this issue?
3. How does this cause or issue and our means to fight against it tie in with Clear and anti-dandruff?
4. (Optional) Sketches, drawings, advertisements, mock-ups, charts, videos, graphs or any other visuals that support your argument

The best submissions and ideas will drive awareness, build admiration, and establish a deep connection with consumers for CLEAR Brand. CLEAR is an anti-dandruff expert, cosmetic but not medical.

Things to consider:

- Provide statistics associated with your issue and our impact on them when possible, including one big statistic for us to help change is a great place to start!
- The best submissions will help our brand have an impact on a real problem and be simple to implement.
- Your technique for fighting against your proposed issue should minimize our costs when possible (consider using product instead of capital if possible).
- We highly recommend referencing other similar campaigns or organizations to partner with in your submission.

Additional Materials:
Leaderboard
This challenge has received 63 submissions
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$142.90 Square pic screen shot 2016 08 01 at 8.50.21 pm University of Alabama
$142.90 R
$142.90 Square pic img 0110 University of Massachusetts
$142.90 M St-andrews
$142.90 M The University of Oklahoma
$142.90 S University of California at Berkeley
$142.90 Square pic 2015 10 13 13.41.11 University of Houston
$44.40 Square pic f8ac4e11 a0bd 42a5 bc71 87b02ce7715b  2 Boston University
$44.40 K
$44.40 M University of Central Florida
$44.40 Square pic 418983 taylor swift taylor swift with horse RMIT University
$44.40 E University of Illinois
$44.40 M University of California, Los Angeles
$44.40 Square pic li Johns Hopkins University
$44.40 O Monash University
$44.40 Square pic bird average bird lifespans thinkstock 155253666 McMaster University
$12.50 S Lehigh University
$12.50 J Drew
$12.50 Square pic profile Hofstra University
$12.50 W Western Michigan University
$12.50 H Lehigh University
$12.50 Square pic img 7627 Quinnipiac University
$12.50 K Carleton University
$12.50 Square pic fullsizerender University of California at San Diego
$12.50 Square pic first headshot.jcs Liberty University
$12.50 Square pic img 20160214 085237617 Columbus State Community College
$12.50 L North Carolina State University
$12.50 J Agnesscott
$12.50 L Winthrop University
$12.50 Square pic img 7778 University of Oregon
$12.50 A University of California, Los Angeles
$12.50 Square pic cam00502 Indian Institute of Technology - Bombay
Represent MindSumo on Campus: Inspire and Empower your friends