What should CLEAR’s Social Mission be?
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$1,600
top 50%
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submissions
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12 months ago
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At Clear Hair Care, we know that we live in a world that loves to find flaws. That’s why we work hard to create hair care products that make sure you don’t have to worry about even a single dandruff flake. We want people that use our products to have the uninhibited confidence to be their glamorous selves.

CHALLENGE: Clear wants to take a greater role in helping the world by taking on a social mission that incorporates our brand and products.

EXAMPLE: A brand we love, Vaseline, recently launched a new social mission to heal the skin of 5 million people living in crisis or conflict zones by 2020. They’re calling this mission the Vaseline Healing Project and are partnering with the international aid organization Direct Relief to reach their goal.

YOUR GOAL: Propose an issue facing the world that Clear can help solve, and the way we can solve it. The way Clear solves this issue should relate to our brand and our anti dandruff technology.

Vaseline heals the skin, heals the world

Clear removes and prevents dandruff, …..?

Deliverables

View the attached power point presentation to learn about the Clear brand, then propose a social issue for Clear to solve and means to solve it that ties in with our brand:

1. What issue should Clear Hair Care help solve and why is it important?

2. What should Clear Hair care do to solve this issue?

3. How does this cause or issue and our means to fight against it tie in with Clear and anti-dandruff?

4. (Optional) Sketches, drawings, advertisements, mock-ups, charts, videos, graphs or any other visuals that support your argument

The best submissions and ideas will drive awareness, build admiration, and establish a deep connection with consumers for CLEAR Brand. CLEAR is an anti-dandruff expert, cosmetic but not medical.

Things to consider:

- Provide statistics associated with your issue and our impact on them when possible, including one big statistic for us to help change is a great place to start!

- The best submissions will help our brand have an impact on a real problem and be simple to implement.

- Your technique for fighting against your proposed issue should minimize our costs when possible (consider using product instead of capital if possible).

- We highly recommend referencing other similar campaigns or organizations to partner with in your submission.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
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