Solidify the future of crowdfunded life insurance
business insurance life insurance crowdfunding
$1,000
top 10
65
submissions
DONE
20 months ago
Small pic crowdfunding

For most young people, life insurance is as easy to buy and cheap as it will ever get. However, between paying rent, student loans, utilities, and a cell phone bill, many Millennials feel like life insurance is an expense that has to wait. But what if there were an even easier, less expensive way for Millennials to get life insurance through crowdfunding? With many people contributing small, reasonable sums, the Millennial recipient could get started on the right path earlier in life.

Deliverables

Help us figure out the best way to frame a crowdfunded life insurance product for Millennials. Specifically, address the following questions:

  1. What are the most convincing reasons to get life insurance that will resonate with Millennials, in particular?
  2. What life events that occur during ages 18-33 would be good to build a crowdfunded life insurance campaign around?
  3. How would a life insurance policy get crowdfunded? What technologies and features would you need to make this a success? Please identify how this process would work, and how you would rally people to contribute to your campaign.

CRITERIA: Please spend the bulk of your time answering deliverable #3.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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