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Create a Millennial focused Call to Action for our line of dinners
business product development advertising marketing ideation communications slogan
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62 months ago
Small pic knorr pasta

Knorr is a brand of pasta and rice sides that are the foundation to a delicious main meal. All you have to do is take your Knorr Side, add some protein and veggies and you have a whole new idea for dinner.

Right now, we use the line "Create a family favorite tonight” as our Call to Action that appears on our in-store signs and displays, along with a beautiful image of a delicious dish. This line is meant to motivate consumers to immediately purchase Knorr Sides by inspiring them with a new idea for dinner. In the past, we have used the line “What’s for Dinner?” as our Call to Action. Although it was relevant to what was on consumers’ minds while shopping, it also caused anxiety because they were already stressed about what to make for dinner.

Moving into the future, we are working to meet new consumers in a new market place, and want our brand’s image to reflect that shift. What words can we say (alongside our beautiful dish image) to motivate and inspire modern consumers, and Millennials in particular, to buy our brand when they see our products in store?