Crown Technology
|
Next Challenge: Help us create the next wave of essential self-care products (WRITTEN IDEA + VIDEO PITCH) |
How should we change the perception of canned soup?
$1,600
top 50%
154
submissions
DONE
90 months
Soup in the refrigerated section of the grocery store is often perceived as fresher and healthier than canned soup. For canned soup to compete, we must change the perception of the product, through a change in the way we market canned soup, the can itself, and the product in the can.
We are open to your ideas for longterm or immediate changes, but approaches that will create a positive impact over the longer term are preferred.
Deliverables
Tell us how you would change the perception of canned soup. Specifically, answer the following questions:
- What underlying attributes of canned food might make it a better, healthier, or more rewarding choice for consumers when compared to other mediums? Which of these attributes do we underemphasize?
- How might you alter the shape and size of the soup can to change the perception of the product? Explain your reasoning, and consider including a visual of some sort to illustrate your idea.
- How might you change the food inside the can to improve perception of the product? Provide a detailed description of how the product would change, and what about it would be perceived as an improvement by consumers?
Parameters: While you can change the shape and size of the can, you cannot change the materials used. Ultimate package cost will be a factor in determining feasibility, but will be less of a barrier to implementation if the concept offers the potential to grow the segment significantly.
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
| $62.50 |
|
Todd Andelin School of the Art Institute of Chicago | |
| $62.50 |
|
Asumpter Kiio Kenyatta university | |
| $62.50 |
|
Justin Barcusky Drexel University | |
| $62.50 |
|
Franki Gibiser University of Central Florida | |
| $62.50 |
|
Ana Clark Columbia University | |
| $62.50 |
|
Parker Nye Oral Roberts University | |
| $62.50 |
|
Dyllan Hancott Yorkville University | |
| $62.50 |
|
Pedro M University of Providence | |
| $62.50 |
|
Matthew Gaiser Queen's University | |
| $62.50 |
|
Jen Chen Arizona State University | |
| $62.50 |
|
Ajay Sharma JAMK University of Applied Science,Finland | |
| $62.50 |
|
Christine Scott Harvard University | |
| $62.50 |
|
Samantha Thompson Brock University | |
| $62.50 |
|
Kiersten Wilde University of Michigan | |
| $62.50 |
|
Ann Pasekova Wake Forest University | |
| $62.50 |
|
Nicholas Fermin University of Central Florida | |
| $17.40 |
|
Shanice Rae McSavaney | |
| $17.40 |
|
Ayo Akinkugbe | |
| $17.40 |
|
Sangi Rama The Ohio State University | |
| $17.40 |
|
Katie McMullen University of Wisconsin | |
| $17.40 |
|
ashley callahan University of Central Florida | |
| $17.40 |
|
Gayle Heskiel | |
| $17.40 |
|
Sharicia Mason Jacobs University Bremen | |
| $17.40 |
|
daria thweatt Penn Foster | |
| $17.40 |
|
Gandhari Nawalage University of Nottingham Malaysia | |
| $17.40 |
|
Amy Oberlander Emerson College | |
| $17.40 |
|
Elaina Ripo University of Central Florida | |
| $17.40 |
|
Rob Hevia Syracuse University | |
| $17.40 |
|
Stephen Garner Algonquin College | |
| $17.40 |
|
Jessica Shian Ying | |
| $17.40 |
|
David Yapi Northeastern University, Boston Massachusetts | |
| $17.40 |
|
Norita Teo PSB Academy | |
| $17.40 |
|
Caitlin Truong Virginia Polytechnic Institute and State University | |
| $17.40 |
|
Scott Onion Texas Tech University | |
| $17.40 |
|
Gregg Miller University of Delaware | |
| $17.40 |
|
Jennifer Miller Walden University | |
| $17.40 |
|
Jonathan Weber Florida Polytechnic University | |
| $17.40 |
|
Jorge Mario Vega Iglesias Universidad Santo tomas | |
| $17.40 |
|
Andrew Gomes | |
| $5.30 |
|
Dat Tran The Catholic University of America | |
| $5.30 |
|
Francis Daniel Santia Harvard University | |
| $5.30 |
|
Wes Chiang New York University | |
| $5.30 |
|
Thuy Linh Mai Schmalkalden University of Applied Science | |
| $5.30 |
|
Paula Judkowiak Baruch College | |
| $5.30 |
|
Kelsey Ramos Georgia Southern University | |
| $5.30 |
|
Daniel Jespersen Pensacola Christian College | |
| $5.30 |
|
George Kiprono Tonuy JKUAT | |
| $5.30 |
|
Shivani Tomar H N B garhwal | |
| $5.30 |
|
Jorge Santiago Arbaiza University of Central Florida | |
| $5.30 |
|
Brooke Smoke West Virginia Northern Community College | |
| $5.30 |
|
Lia Richter Drexel University | |
| $5.30 |
|
Ryan Iske Texas Tech University | |
| $5.30 |
|
K B Ferris State University | |
| $5.30 |
|
Suppanut Prapanthatawa University of Central Florida | |
| $5.30 |
|
Sumana Mahata UCSD | |
| $5.30 |
|
Erika Fletcher Liberty University | |
| $5.30 |
|
Karinne Severtson | |
| $5.30 |
|
Amy Fernandez University of Central Florida | |
| $5.30 |
|
Sophie Zhao McGill University | |
| $5.30 |
|
Madison Redman University of British Columbia | |
| $5.30 |
|
Chad Weiss University of Central Florida | |
| $5.30 |
|
Jessica Panchyshyn Concordia University of Edmonton | |
| $5.30 |
|
Courtney Mizerak The College of William & Mary | |
| $5.30 |
|
Pravin Raj Institute of Chartered Accountants of India | |
| $5.30 |
|
Animesh Raj University of Petroleum and Energy Studies | |
| $5.30 |
|
Olivia Koontz Appalachian State University | |
| $5.30 |
|
Clement Adjei University of Ghana ( Legon) | |
| $5.30 |
|
M I | |
| $5.30 |
|
Valeria Diaz del Castillo University of Central Florida | |
| $5.30 |
|
Nad Vel University of Utah | |
| $5.30 |
|
Rupesh Agarwal University of Tennessee | |
| $5.30 |
|
Ashley Salim University of Central Oklahoma | |
| $5.30 |
|
Krisna augustine North Carolina Agricultural and Technical State University | |
| $5.30 |
|
Erica Graff The College of New Jersey | |
| $5.30 |
|
Vinaygopal Mawandia University of Mumbai | |
| $5.30 |
|
Eric Kinn Purdue University | |
| $5.30 |
|
Juan Cordoba University of Central Florida |
Submission questions