Crown Technology
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Next Challenge: What’s your disruptive primary packaging design for a skincare product line (exclusively for E-commerce)? |
Soup in the refrigerated section of the grocery store is often perceived as fresher and healthier than canned soup. For canned soup to compete, we must change the perception of the product, through a change in the way we market canned soup, the can itself, and the product in the can.
We are open to your ideas for longterm or immediate changes, but approaches that will create a positive impact over the longer term are preferred.
Tell us how you would change the perception of canned soup. Specifically, answer the following questions:
- What underlying attributes of canned food might make it a better, healthier, or more rewarding choice for consumers when compared to other mediums? Which of these attributes do we underemphasize?
- How might you alter the shape and size of the soup can to change the perception of the product? Explain your reasoning, and consider including a visual of some sort to illustrate your idea.
- How might you change the food inside the can to improve perception of the product? Provide a detailed description of how the product would change, and what about it would be perceived as an improvement by consumers?
Parameters: While you can change the shape and size of the can, you cannot change the materials used. Ultimate package cost will be a factor in determining feasibility, but will be less of a barrier to implementation if the concept offers the potential to grow the segment significantly.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
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Justin Barcusky Drexel University | |
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Franki Gibiser University of Central Florida | |
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Ana Clark Columbia University | |
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Parker Nye Oral Roberts University | |
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Dyllan Hancott Yorkville University | |
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Pedro M University of Providence | |
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Matthew Gaiser Queen's University | |
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Jen Chen Arizona State University | |
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Ajay Sharma JAMK University of Applied Science,Finland | |
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Christine Scott Cornell University | |
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Samantha Thompson Brock University | |
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Kiersten Wilde University of Michigan | |
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Ann Pasekova Wake Forest University | |
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Ayo Akinkugbe | |
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Sangi Rama The Ohio State University | |
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Katie McMullen University of Wisconsin | |
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ashley callahan University of Central Florida | |
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Gayle Heskiel | |
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Sharicia Mason Jacobs University Bremen | |
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daria thweatt Penn Foster | |
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Gandhari Nawalage University of Nottingham Malaysia | |
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Amy Oberlander Emerson College | |
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Elaina Ripo University of Central Florida | |
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Rob Hevia Syracuse University | |
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Stephen Garner Algonquin College | |
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David Yapi Northeastern University, Boston Massachusetts | |
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Norita Teo PSB Academy | |
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Caitlin Truong Virginia Polytechnic Institute and State University | |
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Scott Onion Texas Tech University | |
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Gregg Miller University of Delaware | |
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Jennifer Miller Walden University | |
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Jonathan Weber Florida Polytechnic University | |
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