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Stir up a winning recipe with Minute® Ready to Serve rice
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73 months ago
Small pic rice

For college students, price and convenience usually determine what you would expect to find in the kitchen pantry or resident’s room in a college dorm. It's why people joke that ramen noodles are the main staple of a student's diet. They’re easy to make, cheap, and you can mix in other ingredients for a quick meal.


Minute® Rice has a line of ready to serve rice products that are fully cooked, ready in 60 seconds, and are perfect single serve portions for college students. There are a variety of products including 100% Whole Grain Brown Rice, Jasmine Rice, White Rice, Chicken Rice Mix and Brown & Wild Rice, to name a few. Not only are the products more nutritious than ramen noodles, but they’re also more versatile since you can add so many different ingredients and turn it into a satisfying meal, snack, or even dessert.


We've launched a "stir it up" challenge to discover the different recipe combinations you can mix up! In your solution, give us your outside the box ideas--savory or sweet--for a meal or snack made by stirring ingredients into Minute® Ready to Serve Rice. Include the following:

  1. Two different meal combinations that could be easily (and cheaply) created by using any Minute® Ready to Serve rice product.
  2. a.     What ingredients would you use?

    b.    What would you call your two meal creations? (Be fun and creative with your names!)

    c.     Why do you think college students would love about your breakfast, lunch, dinner, or snack?

  3. What specific methods would you recommend to market/share your meal creations to make college students aware of the products and excited to try them? Explain how you imagine students learning about our meal combinations!

Criteria: Creativity is encouraged in your solutions! We want ideas that you and your friends would love to eat in your dorm rooms. Stir it up! For inspiring ideas, see our attached chart. Think of this challenge like a science project as you can experiment by adding in any of your favorite ingredients from proteins, veggies, sauces, cheese, etc.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 img 20160214 085237617 Columbus State Community College
$150.00 Square pic 60 img 20140724 204422 New College of Florida
$150.00 Square pic 60 patriq hi res 2 Purdue University
$150.00 V Long Island University
$150.00 Square pic 60 dsc02124 Coast Community College District
$50.00 L Virginia Commonwealth University
$50.00 Square pic 60 screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$50.00 Square pic 60 1187052 10201955908728316 1181451027 n University of Michigan
$50.00 Square pic 60 11130154 1004852249534220 2727675174053426496 n University of South Florida
$50.00 Square pic 60 brian s 2015 photo copy Tulane University at New Orleans
Submission questions

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Your solution must be at least 200 characters long
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