Next Challenge: How can we mobilize students to build a more inclusive community?
Students: How can we make student banking more valuable and meaningful?
business customer satisfaction banking financial services customer engagement
top 20
16 months ago
Small pic group of happy youths

NOTE: This challenge is only open to solvers in the United States, Canada, or the United Kingdom.

As a financial services provider we deliver financial advice and planning to millions of customers each year. However, millennials tend to be underserved and focused on various priorities.

We want to turn the focus to students so we can understand how to make banking better for them. This challenge is open to full-time students, ages 18 to 25. With your help, we'll make financial services better for you and your peers!


In the main submission window, answer the following in detail:

  1. In what instances do you find you need financial advice?
  2. In what instances do you find it most difficult to obtain financial advice?
  3. How do you want to ask for financial advice? How do you want to receive it?
    1. Does your answer differ depending on the need or situation?
  4. How do you think financial services providers can improve on delivering advice?
    Submissions will be graded on the following criteria:
  • Feasibility
  • Innovation
  • Future insight
Top 20 share $800
$40.00 Square pic 60 img 2921 Central Michigan University
$40.00 S University of British Columbia