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Next Challenge: What factors influence your decision of where to put your money?
Students: How can we make student banking more valuable and meaningful?
business customer satisfaction banking financial services customer engagement
top 20
46 months ago
Small pic group of happy youths

NOTE: This challenge is only open to solvers in the United States, Canada, or the United Kingdom.

As a financial services provider we deliver financial advice and planning to millions of customers each year. However, millennials tend to be underserved and focused on various priorities.

We want to turn the focus to students so we can understand how to make banking better for them. This challenge is open to full-time students, ages 18 to 25. With your help, we'll make financial services better for you and your peers!


In the main submission window, answer the following in detail:

  1. In what instances do you find you need financial advice?
  2. In what instances do you find it most difficult to obtain financial advice?
  3. How do you want to ask for financial advice? How do you want to receive it?
    1. Does your answer differ depending on the need or situation?
  4. How do you think financial services providers can improve on delivering advice?
    Submissions will be graded on the following criteria:
  • Feasibility
  • Innovation
  • Future insight
Reward Tiers
20 Winners
will receive $40 each
$40.00 Square pic 60 facetune 30 06 2021 15 14 53 Central Michigan University
$40.00 S University of British Columbia
$40.00 J University of Central Florida
$40.00 D University of Florida
$40.00 M
$40.00 Square pic 60 img 8396 University of Central Florida
$40.00 L University of Central Florida
$40.00 Picture?width=160 University of Illinois at Urbana-Champaign
$40.00 P Oral Roberts University
$40.00 Square pic 60 img 0044 square Georgia Institute of Technology
$40.00 V
$40.00 Picture?width=160 University of Central Florida
$40.00 Square pic 60 image University of Wisconsin
$40.00 K University of California, Los Angeles
$40.00 Z California Polytechnic State University
$40.00 Picture?width=160 Kutztown University of Pennsylvania
$40.00 Picture?width=160 Middlesex University
$40.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$40.00 Picture?width=160 Kaplan University
$40.00 Square pic 60 linkedin picture University of Connecticut
Submission questions

Do you feel underserved by financial services providers?


What is your age?


Which of the following best describes you?


Where do you live? Include city, state, and country.


Please name the school where you are currently enrolled.


Which of the following best describes your program of study?

College (career certificate, associates degree, or technical school training)
University (4 year degree program, master's degree, professional degree)