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Next Challenge: Campus Analytics Challenge 2020
Submit 3 names for our new brand of economy hotels
$600
top 15
60
submissions
60
solutions max
Small pic brainstorm

A prominent hospitality company is considering developing a new economy/budget hotel brand that is targeted at the modern traveler. The brand will provide more stylish design than typically experienced in economy-tier hotels. The design centerpiece is the room, which offers a relaxed, stylish environment with comfortable bedding and a chic, modern-feeling bathroom. The spacious lobby provides guests with an attractive area where they can meet with friends, work, or relax.

Deliverables

Propose THREE names for this new hotel brand. Names should be catchy (like LiV, Vox, Yu, Signal, or Caya) and have global potential. Avoid proposing names that are 1) Overly descriptive like “Economy Hotel” or 2) Similar to any existing hospitality or restaurant chains (please do a quick Google check).

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10 share $500 Next 5 share $100