Anonymous Company
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Next Challenge: Future of Footwear - what’s next? |
A prominent hospitality company is considering developing a new economy/budget hotel brand that is targeted at the modern traveler. The brand will provide more stylish design than typically experienced in economy-tier hotels. The design centerpiece is the room, which offers a relaxed, stylish environment with comfortable bedding and a chic, modern-feeling bathroom. The spacious lobby provides guests with an attractive area where they can meet with friends, work, or relax.
Propose THREE names for this new hotel brand. Names should be catchy (like LiV, Vox, Yu, Signal, or Caya) and have global potential. Avoid proposing names that are 1) Overly descriptive like “Economy Hotel” or 2) Similar to any existing hospitality or restaurant chains (please do a quick Google check).
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $50 each
will receive $20 each
| $50.00 |
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Nat Banyatpiyaphod Columbia University | |
| $50.00 |
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Carly Li University of Michigan | |
| $50.00 |
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Jamie Rankin California Institute of Technology | |
| $50.00 |
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Grant Delgado Stanford University | |
| $50.00 |
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Shannon Chen Carnegie Mellon University | |
| $50.00 |
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Anshuman Sahoo University of Toronto | |
| $50.00 |
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Yuliia Aloshycheva The Ohio State University | |
| $50.00 |
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Corey Hobbs UNIVERSITY OF CALIFORNIA | |
| $50.00 |
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Gabriella Padgett Southern Methodist University | |
| $50.00 |
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Karan Dhingra Grinnell College | |
| $20.00 |
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Sai Parepally University of Pennsylvania | |
| $20.00 |
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Cayde Ritchie Stanford University | |
| $20.00 |
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Brian Gallagher University of Illinois | |
| $20.00 |
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Jack Lang Stanford University | |
| $20.00 |
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Taronish Daruwalla University of California at Davis |