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What can retailers do to ease consumer frustration this holiday season?
Challenge Type: business
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top 50%
21 months ago

The holiday season is quickly approaching, which means lots of purchasing activity from consumers all around the globe. Unfortunately, retailers are currently experiencing an especially difficult supply chain crunch in many industries. This is causing product delays, price fluctuations, and other inconveniences which will be frustrating for consumers as they start making their holiday purchases. 

We want ideas for things retailers can do to lessen the frustration of consumers during this holiday season. Even though product deliveries may be delayed, we feel that retailers can take certain actions to keep their customers happy and show that they understand their frustrations.


Please complete the following:

1) Propose something a retailer could to in order to keep customers happy despite potential supply chain issues this holiday season

  • What is the benefit to consumers of your idea?
  • Why do you think it will keep consumers happy even if their purchases are delayed?

2) Tell us any brands/companies you think are doing a good job at addressing consumer frustrations during this supply chain crunch.

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $500
Next 15%
will share $200
Next 25%
will share $100
Actual individual rewards will be based on the total number of eligible solutions.
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$62.50 Sharon Ewanleifoh
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$62.50 Patience Kabura San Jose State University
$62.50 Edilson Gomes de Lima Ibero American
$16.70 Vartika Parekh
$16.70 James Roberts Colorado State University
$16.70 Yash Mittal Indian Institute of Technology - Bombay
$16.70 Alexa Borcsok
$16.70 Joshua Y. Ansong UMaT
$16.70 Nickk Thanh
$16.70 Karen Miller West Virginia University
$16.70 Iqra Amir Heinrich Heine University
$16.70 Kate Rushton Nottingham
$16.70 Zariah Loni Minnesota State University Moorhead
$16.70 Nivedya Ramesh Arizona State University
$16.70 Titas Paul Lovely Professional University
$5.00 Taponitya Samantaray University of Hyderabad
$5.00 TJ Fritts University of Tennessee
$5.00 Beverly Barnish University of Maryland
$5.00 TM S
$5.00 Christina Campos Flores Penn Foster
$5.00 m .
$5.00 Michael Okafor Crossriver University of technology
$5.00 santhoshi k
$5.00 Nithya Merin Jacob Manipal University
$5.00 Funnie Bunnie University of Miami
$5.00 asaah atobila
$5.00 SWATHI GANNE University of Texas at Arlington
$5.00 n r
$5.00 Kevin Yanez
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