Propose a sustainability mission for our food brands to help the world
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31 months ago
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Sustainable living is at the heart of our business. We don’t consider our products to be successful unless they’re not only tasty and popular, but help the earth as well. Our business focuses on nutrition, sustainable sourcing, reducing waste, and enhancing livelihoods. In order to maintain these focuses we want to have a strong social cause and sustainability-oriented missions for our brands:

Knorr: A savory brand with ready made soups, bouillon, and quick mealmakers.

Sana: A margarine brand focused on family goodness

Becel: A margarine brand focused on heart health

Calve: A delicious line of healthy dressings, sauces, and condiments like ketchup and mayo.

Each brand offers a unique positioning for a new sustainability mission. We are looking for solid sustainability ideas such as product innovations, renovations of current products, social responsibility ideas, campaigns, and educational programming, etc. for our 4 foods brands.

Important notice:

- These ideas will be for implementation in the Middle East including, Turkey, Morocco, Egypt, Israel, etc.


Review our broader sustainability mission, take a look at our sustainability pillars then propose a sustainability focused campaign or product change for one of our 4 food brands:

1a. Choose one of the 4 brands described above to focus on for your submission (put this brand in your solution title).

1b. What is your sustainability focused campaign or product change?

2. How is your idea viable and what sustainability impact will it have?

3. How does your idea tie-in with the food brand you chose to focus on?

4. (Optional) Sketches, advertisements, renderings, drawings, mock-ups, charts, videos, graphs or any other visuals that better illustrate your idea.

Bonus: Complete the challenge for more than one brand.

Things to consider:

- Review our context!! Click here to learn more about our broader sustainability mission and click here to learn about our sustainability pillars.

- How we’re selecting winners: The best ideas will fit multiple sustainability criteria (touches social, economic, environmental aspects), be feasible to implement, and oriented for the long term.

- Focus on regionality! Giving an explanation of why your idea will be successful in the Middle East region will help you win this challenge.

- Show us your idea! Including images or drawings is a great way for us to better understand your concept.

Potential Topics:

- Women's Empowerment- This is a topic we're interested in hearing sustainability ideas built around.

- Biodegradable packaging- We've received many biodegradable packaging focused solutions, please stay away from this concept unless you have unique approach.

- Anything else- You don't have to choose these but we're definitely interested!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $750 Next 5 share $250
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Submission questions
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