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Taco Bell: The next social media craze
Challenge Type: business
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$1,600
top 50%
33/300
spots taken
DONE
4 months ago

Gen Z has become a driving force behind the creation and adoption of food and recipe trends through their active presence on social media platforms. This demographic is known for its penchant for discovering, sharing, and popularizing food and recipe trends, often driven by visual aesthetics, unique flavors, and the novelty factor.

Some good examples can be found in Birria Raman, Chamoy Pickle Kits and Chili Gushers which all demonstrate this generation's desire to break past simple recipe sharing and experiment with unique flavors, unconventional pairings and more engagement when it comes to their food choices.

With that, we would like you to come up with a Taco Bell product idea for the frozen food section worth sharing that can go viral!

Deliverables
  1. What is the last food item you shared digitally (either on social media or through direct message to friends & family)

  2. In your opinion, what makes food shareable and have viral potential?

  3. What frozen food item can Taco Bell create that encapsulates these traits and has a major "shareable" factor?

      1. Describe the product. What are the flavors, texture, size, make up, etc.
      2. What about it would you be proud to share on social media or otherwise?
      3. Think outside the box and how will your product become the next big trending food item!
  4. Attach an artistic rendering of your idea and what it will look like in a shareable form!

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$125.00 ERIKA FERNANDES Mumbai
$125.00 Lisa Buccafus University of Colorado
$125.00 Karen Miller West Virginia University
$125.00 Okpamen Obasogie Landmark University
$125.00 Bariya Ajaysinh
$125.00 Avijit Majumder Manipal University
$125.00 Uchegwuoagwu Omereji Rivers State University Of Science And Technology.
$125.00 Nermeen Elassasy
$36.40 Wendell Love
$36.40 Phillips Staninski University of Chicago
$36.40 Nikhil Patil McMaster University
$36.40 Vickyy Smith University of British Columbia
$36.40 Seth Hene Kelley School of Business
$36.40 Marina Radovanovic Queen's University
$36.40 Reena Reetha Job
$36.40 Milo St -
$36.40 Harikesh Sharma
$36.40 Yonela Yeko
$36.40 Doreen Kasivi Multimedia University of Kenya
$11.20 Humphrey Kipkoech Moi university
$11.20 PAUL JAYAKAR VASU MohanBabu University
$11.20 Nirmal Suthar
$11.20 Jennifer Miller Walden University
$11.20 Joseph Ilim .
$11.20 Stephanie Wu University of British Columbia
$11.20 Shweta Tomar Unversity of Florida
$11.20 Godwin Uwakwe Texas A & M University - Commerce
$11.20 Rohith Krishna
$11.20 Lewis Kim University of California, Berkeley
$11.20 Nimrah M
$11.20 JOSHUA KILEGA Alabama Agricultural and Mechanical University
$11.20 Jamie Shields New York University
$11.20 Asti Sucihati Sopwan Bina Sarana Informatika
$11.20 Nandan Kumar IIEST
$11.20 Alam Zeb
$11.20 Shivani Tomar H N B garhwal
$11.20 Lara Kilchenmann Kent State University
Submission questions


What is your age?

(Required)

What is your favorite fast food restaurant?

(Required)

If other, please specify:

Do you eat at Taco Bell?

(Required)

How frequently do you eat Taco Bell?

(Required)

How often do you eat frozen snacks or foods from the grocery store?

(Required)

How often do you eat Mexican frozen snacks?

(Required)

How much do you agree with the following statement:

My life is very busy. When I buy food, I don’t have a lot of time to research so I rely on media or my friends to give me an idea of what to choose. I often change what type of food or brand I buy.

How much do you agree with the following statement: 

The most important thing to me is enjoying life with family and friends, even if that means putting off responsibilities for the moment. More often than not, I prioritize taste when it comes to the foods I buy.

What is the last food item you shared digitally (either on social media or through direct message to friends & family)

(Required)

In your opinion, what makes food shareable and have viral potential?

(Required)

What frozen food item can Taco Bell create that encapsulates these traits and has a major "shareable" factor?

    1. Describe the product. What are the flavors, texture, size, make up, etc.
    2. What about it would you be proud to share on social media or otherwise?
    3. Think outside the box and how will your product become the next big trending food item!
(Required)

Attach an artistic rendering of your idea and what it will look like in a shareable form!

0 characters Average: 1686 characters
Your solution must be at least 200 characters long
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