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Taco Bell: The next social media craze
Challenge Type: business
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$1,600
top 50%
99%
entries reviewed
DONE
2 months ago

Gen Z has become a driving force behind the creation and adoption of food and recipe trends through their active presence on social media platforms. This demographic is known for its penchant for discovering, sharing, and popularizing food and recipe trends, often driven by visual aesthetics, unique flavors, and the novelty factor.

Some good examples can be found in Birria Raman, Chamoy Pickle Kits and Chili Gushers which all demonstrate this generation's desire to break past simple recipe sharing and experiment with unique flavors, unconventional pairings and more engagement when it comes to their food choices.

With that, we would like you to come up with a Taco Bell product idea for the frozen food section worth sharing that can go viral!

Deliverables
  1. What is the last food item you shared digitally (either on social media or through direct message to friends & family)

  2. In your opinion, what makes food shareable and have viral potential?

  3. What frozen food item can Taco Bell create that encapsulates these traits and has a major "shareable" factor?

      1. Describe the product. What are the flavors, texture, size, make up, etc.
      2. What about it would you be proud to share on social media or otherwise?
      3. Think outside the box and how will your product become the next big trending food item!
  4. Attach an artistic rendering of your idea and what it will look like in a shareable form!

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
Leaders will be displayed here once submissions are reviewed.
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