Bayer cross logo sml

Take the best of social apps to the corporate level

Bayer is a global enterprise with core competencies in the life science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life.

As a multinational corporation, Bayer has many large campuses across the world. When Bayer employees travel, one of the greatest difficulties is helping visiting employees interact with other employees nearby and exploring the unfamiliar campus and city. Bayer is committed to encouraging social connection between employees, and wants to help traveling employees connect with colleagues on the same Bayer campus, regardless of where home base is. The company believes a social app for Bayer employees may be the solution.

top 10
10 months ago

Help Bayer come up with the best features to include on an employee travel app for mobile phones. Specifically, address the following:

(1) What features would you want in a corporate mobile travel app?

(2) What current mobile social networking apps should be models for the Bayer app, and why?

(3) What features, if any, should remain private on the employee travel app? Should users be able to hide their location, identity, or other activities? Please elaborate in your answer.

(4) Imagine two employees from Bayer's Pittsburgh office are separately visiting Bayer's Cologne, Germany office. How can we ensure the app will encourage interaction between the two visiting employees, as well as interaction between the visiting U.S. employees and employees based out of the Germany office?

(5) The first use of the application will be Americans visiting Germany who wish to network with others Americans. How might the application pull two Americans together who may not have met if the application did not pull them together?

Criteria: The most important aspects of the hypothetical app will be quality of user experience and functionality.

Submit your solution
This challenge has received 108 submissions
Top 5 share 7500 Next 5 share 2500
1500 Square pic img 3774 The University of Tampa
1500 Square pic untitled Middle Tennessee State University
1500 Square pic yakuza New Jersey Institute of Technology
1500 0 gplyktqgp7 mrnvcxq dkaqayul7pzucxaa3krfxtw5yilubavztokplkgalx srykf8wbj1xqid Queen's University
1500 Square pic img 3059 University of Central Missouri
500 Square pic aaeaaqaaaaaaaavbaaaajgzkzmq4nje4lwi0yjktndu0mi1hzjczlta4y2vkmmyzowu0oq Pennsylvania State University
500 Square pic 12494753 1560884494232075 5589933528510053792 n Clemson University
500 L Texas A&M University
500 Square pic img 0996 SUNY College at New Paltz
500 Square pic 10517237 880236615324332 1904032164622033652 o Iowa State University of Science and Technology
Contact Us!
Share your thoughts, ideas and stories with 300,000 peers Write for our Blog