Think outside the box to target lifestyle experience customers
top 8
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Small pic xola

Xola is a booking and distribution platform that powers businesses offering lifestyle experiences (ex. rafting operators, urban tour guides, brewery tours, helicopter tours, dance classes, lessons, etc.) Since our customers are mostly small to medium sized businesses, it can be hard to effectively scale the customer base, so we are interested in considering creative ideas on how to grow quickly and cost-effectively.


Propose a marketing proposal to effectively reach and engage small to medium sized businesses that offer lifestyle experiences to register for Xola. Additionally, explain how your solution would effectively convert these businesses to Xola customers. When creating your solution, keep the following criteria in mind:

- We encourage ideas that leverage channels or people / professionals outside of our organization.

- We encourage creative marketing tactics / strategies that are non-paid (ex. social media)

- We favor closely examining non-traditional (not obvious) channels through which we might access our customers.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $250 Next 3 share $60
$50.00 L Northwestern University
$50.00 D Johns Hopkins University
$50.00 G University of Arizona
$50.00 A North Carolina State University
$50.00 Square pic 60 mike Lehigh University
$20.00 B University of Massachusetts
$20.00 Square pic 60 550243 10151269292066312 274206178 n University of California, Santa Cruz
$20.00 Square pic 60 ssdl Georgia Institute of Technology
Submission questions
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