Xola
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Next Challenge: Future of Footwear - what’s next? |
Xola is a booking and distribution platform that powers businesses offering lifestyle experiences (ex. rafting operators, urban tour guides, brewery tours, helicopter tours, dance classes, lessons, etc.) Since our customers are mostly small to medium sized businesses, it can be hard to effectively scale the customer base, so we are interested in considering creative ideas on how to grow quickly and cost-effectively.
Propose a marketing proposal to effectively reach and engage small to medium sized businesses that offer lifestyle experiences to register for Xola. Additionally, explain how your solution would effectively convert these businesses to Xola customers. When creating your solution, keep the following criteria in mind:
- We encourage ideas that leverage channels or people / professionals outside of our organization.
- We encourage creative marketing tactics / strategies that are non-paid (ex. social media)
- We favor closely examining non-traditional (not obvious) channels through which we might access our customers.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $50 each
will receive $20 each
| $50.00 |
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Lisa Wiznitzer Northwestern University | |
| $50.00 |
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David White Johns Hopkins University | |
| $50.00 |
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Genevieve Max University of Arizona | |
| $50.00 |
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aakash dave North Carolina State University | |
| $50.00 |
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Michael Altonji Lehigh University | |
| $20.00 |
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Benjamin von Staats University of Massachusetts | |
| $20.00 |
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Joseph Janiga University of California, Santa Cruz | |
| $20.00 |
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Tyler Anderson Georgia Institute of Technology |