We are a large membership organization focused on adults aged 50-59, and our members love to travel. Given their enthusiasm for this topic, we are looking for new ways to enable or enhance their travel experiences.

In this challenge, we are looking for new ideas for services and resources that we could offer our members related to leisure travel, which is anything that is not business travel.  We are especially interested in ideas that make travelling and/or travel planning easier and/or more enjoyable.

Keep in mind that this demographic might be in various life stages but are likely working. They might be single or partnered/married. They may be raising children, have an empty nest, be grandparents, or not have children at all. They might have different sized travel budgets. No matter what their personal status or preferences, they enjoy the experience of getting out of their everyday life through travel. Please try to set aside any preconceived notions that this age group consists primarily of older individuals or those with significant medical needs.

In your submission, please choose only one of the below needs and solve for it with your travel offering idea. Solving for multiple needs will not result in a higher chance of being selected as one of the winners of this challenge.

1. An escape from the stresses of work and life by engaging in activities that strengthen relationships and/or are relaxing
2. A way to connect with others through opportunities to forge new relationships and/or nurture existing ones
3. Ways to take better care of themselves by improving their mental and physical well-being, whether that means being more active, eating healthier, or engaging in self-care