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Next Challenge: How can we use our digital presence to attract Millennial & Gen Z candidates? |

If you love the convenience of online shopping, then you are not alone! Over 40% of internet users in the US purchase items online every month, and for 20% it's on a weekly basis. It's become crucial for retailers to create an excellent online shopping experience, and an important component of this is their packaging.
These days, if online retailers want to stay competitive and grow brand loyalty, they need to do more than deliver orders safely and on-time - they need to create a special experience for their customers. Think of the thrill of anticipation when you open a package. How could online retailers make this experience even better so that you want to shop with them again?
We are interested in creating an unboxing experience that will encourage repeat purchases and grow brand loyalty. Specifically, answer the following:
- From your own experience, tell us which retailer(s) currently provide your favorite packaging for online orders. What about it stands out to you and makes opening the package feel more special, exciting, personal, or memorable?
- What is your new packaging idea that will enhance the experience of unboxing online orders? Top ideas would make the individual(s) opening the package feel greater brand loyalty and inspire them to purchase from the retailer again.
- Please provide a visual if it helps to convey your idea.
- If applicable, please tell us what type of product / order your idea would be most suitable for.
- BONUS: Explain how your packaging idea could be turned into a tiered loyalty system so that it differentiates between customers who shop with that retailer more frequently / make larger purchases.
Criteria:
- When we describe the "unboxing experience" we are referring to packages for items that are purchased on a more frequent basis rather than something you purchase every few years (like furniture).
- As you consider deliverable 2, keep in mind your idea could change the design of the box to something more engaging. In fact, it may not even be considered a "box" anymore!
- Top ideas will keep cost-effectiveness in mind. We want to see your creativity, but your idea needs to be something that could actually be implemented from a cost-perspective.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $500
will share $200
will share $100
$33.30 |
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Wen Yi Aw University of Washington | |
$33.30 |
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Edwin Okero Egerton university. | |
$33.30 |
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Matthew Gaiser Queen's University | |
$33.30 |
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Rebecca Peake University of Southern Queensland | |
$33.30 |
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Ajay Sharma JAMK University of Applied Science,Finland | |
$33.30 |
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Sumana Mahata California Institute of Technology | |
$33.30 |
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Julia Chancey | |
$33.30 |
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Okibe Felix University of Rhode Island | |
$33.30 |
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Joshua Y. Ansong UMaT | |
$33.30 |
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Daniel Patterson Arizona State University | |
$33.30 |
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AADHITHYA SUJITH Bangalore Institute of technology | |
$33.30 |
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Jacqueline Duong University of California, Los Angeles | |
$33.30 |
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Sara Bernat Humboldt Universitat | |
$33.30 |
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Ramya Kuchimanchi Savannah College of Art and Design | |
$33.30 |
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Paige Nye Oral Roberts University | |
$8.70 |
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Karen Miller West Virginia University | |
$8.70 |
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Michael Rinker Portland State University | |
$8.70 |
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Haley Grooms University of Central Florida | |
$8.70 |
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patrick bates AUT New Zealand | |
$8.70 |
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Miranda Szramowski Carlow University | |
$8.70 |
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Kelly Zielinski Penn Foster | |
$8.70 |
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Song Eugene | |
$8.70 |
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Josef Zwack TU Munich | |
$8.70 |
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Grace Lo Porto University of Maryland Baltimore County (UMBC-DOM) | |
$8.70 |
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Nikhil Patil McMaster University | |
$8.70 |
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Hayley Dobbs Academy of Contemporary Music | |
$8.70 |
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Andreas Mäder Swiss Federal Institute of Technology (ETH) | |
$8.70 |
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Niranjan Shrestha University of Technology Sydney | |
$8.70 |
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Andrea Markowski University of Oregon | |
$8.70 |
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Himari Gunasinghe New School University | |
$8.70 |