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What's your packaging idea for a special e-commerce unboxing experience?
business e-commerce retail sales customer experience customer retention customer insight purchasing customer engagement idea generation packaging
top 50%
9 months ago
Small pic ga pacific 4

If you love the convenience of online shopping, then you are not alone!  Over 40% of internet users in the US purchase items online every month, and for 20% it's on a weekly basis.  It's become crucial for retailers to create an excellent online shopping experience, and an important component of this is their packaging.

These days,  if online retailers want to stay competitive and grow brand loyalty, they need to do more than deliver orders safely and on-time - they need to create a special experience for their customers.  Think of the thrill of anticipation when you open a package.  How could online retailers make this experience even better so that you want to shop with them again?


We are interested in creating an unboxing experience that will encourage repeat purchases and grow brand loyalty.  Specifically, answer the following:

  1. From your own experience, tell us which retailer(s) currently provide your favorite packaging for online orders.  What about it stands out to you and makes opening the package feel more special, exciting, personal, or memorable?
  2. What is your new packaging idea that will enhance the experience of unboxing online orders?  Top ideas would make the individual(s) opening the package feel greater brand loyalty and inspire them to purchase from the retailer again.  
    1. Please provide a visual if it helps to convey your idea.
    2. If applicable, please tell us what type of product / order your idea would be most suitable for.  
  3. BONUS: Explain how your packaging idea could be turned into a tiered loyalty system so that it differentiates between customers who shop with that retailer more frequently / make larger purchases.


  • When we describe the "unboxing experience" we are referring to packages for items that are purchased on a more frequent basis rather than something you purchase every few years (like furniture).
  • As you consider deliverable 2, keep in mind your idea could change the design of the box to something more engaging.  In fact, it may not even be considered a "box" anymore!
  • Top ideas will keep cost-effectiveness in mind.  We want to see your creativity, but your idea needs to be something that could actually be implemented from a cost-perspective.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $500 Next 15% share $200 Next 25% share $100
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$33.30 S California Institute of Technology
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$33.30 O University of Rhode Island
$33.30 Square pic 60 20190812 104543 University of Mines and Technology, Ghana
$33.30 Picture?width=160 Arizona State University
$33.30 A Bangalore Institute of technology
$33.30 J Valencia High School
$33.30 Picture?width=160 Humboldt Universitat
$33.30 R Savannah College of Art and Design
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$8.70 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$8.70 M Portland State University
$8.70 H University of Central Florida
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$8.70 K Penn Foster
$8.70 Picture?width=160 None
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$8.70 N University of Western Ontario
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$2.70 Picture?width=160 BITS PILANI
$2.70 Square pic 60 ka sir slippy Georgia Institute of Technology
$2.70 Square pic 60 images University of Mines and Technology, Ghana
$2.70 Square pic 60 img 20181003 wa0001 Bells University of technology
$2.70 A University of Arkansas - Fayetteville
$2.70 S IIT Bombay
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$2.70 M n/a
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$2.70 Picture?width=160 Missouri State University
$2.70 Square pic 60 01 Shivaji University
$2.70 F University of Arkansas - Little Rock
$2.70 Square pic 60 images University of Madras
$2.70 Square pic 60 t Pune
$2.70 R Penn Foster
$2.70 N IIM Calcutta
$2.70 Square pic 60 img cf04ba5f565e913d9964fe617aef77a8 v University of the South Pacific
$2.70 Square pic 60 myavatar University of Houston-Downtown
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$2.70 Square pic 60 jack ridler headshot 2018 Edge Hill University
$2.70 Square pic 60 10bf4984 9e6a 40e9 ab1e 9584b2b29960 Penn Foster
$2.70 S mumbai university
$2.70 Square pic 60 donald norris jr suit 3 University of Phoenix
$2.70 Picture?width=160 NAIT
$2.70 S Megatrend University
$2.70 T University of Central Florida
Submission questions

What is your age?

under 18
18 - 22
23 - 26
27 - 30

What is your gender?

prefer not to say

How frequently do you make purchases online?

several times a year
almost never / very infrequently
not applicable

What types of products do you buy online?  Check all that apply.

clothing / footwear / jewelry
food / meals / drinks
household products
beauty / cosmetics
household products / cleaning supplies
not applicable
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