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How would you positively communicate the idea of upcycled ingredients for cosmetics?
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20 months ago
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Today's consumers are widely exposed to sustainable brands and products.  One approach to sustainability is upcycling, a process in which a discarded product or material (i.e. waste) is used to make something that is perceived to be of higher quality or value than the original.  

We are exploring the idea of using upcycled ingredients in cosmetic products such as skincare, personal care, makeup, and hair care / styling.   Instead of using exclusively virgin natural resources, we would be sourcing some ingredients out of leftover materials from production and fruit and vegetable harvesting.  This would help to conserve natural resources and make use of materials that would otherwise go to waste.  

Even with these environmental advantages, it's important for us to understand whether the concept of upcycling ingredients for cosmetics truly appeals to consumers.  Additionally, we want to communicate about it in a way that consumers will understand and view positively.    


We are interested in your perception of upcycled ingredients, as well as your ideas for how to communicate about upcycled ingredients for cosmetics in an appealing way.  Please answer the following:

  1. Tell us what you think about upcycled ingredients.  
    1. Is the general idea of upcycling something that you see as positive and/or appealing?
    2. What kind of discarded product(s) or material(s) comes to mind when you think about upcycled ingredients?
    3. Would cosmetics that are made of upcycled waste materials be appealing, or do you think there would be a negative connotation?  Explain.
  2. Tell us about upcycled products or brands that you may have noticed and/or purchased.  
    1. Which ones do the best job of describing their use of upcycling?
    2. Did they use any creative or appealing communication to convey the idea of upcycling?  What do they call their use of upcycling?  
    3. Did they tell any ingredient or brand stories that appealed to you?  
  3. What do you think is the best name or label for a product or ingredient that is upcycled?  This might be something you've seen before, or it could be a new word or phrase  that you came up with to describe / represent "upcycling."  
  4. What do you think is the best way to describe / name cosmetics made from upcycled ingredients?  
    Submissions will be graded on the following criteria:
  • 1-10 Scale
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