Next Challenge: How can we personalize a shared work environment?
QUICK SOLVE: How do you express your values in the clothing you wear?
business consumer insights
top 8
22 months ago
Small pic c

Everything we do, from how we greet someone, to what we post in social media, to the clothes we wear says something about who we are and the values we have. We want to know more about the values that matter to you, and how you express that in your life. We are especially interested in the values you have associated with your clothing choices in everyday life. We want you to explore optimism, what it means to “stay true to your roots”, and what your favorite outfits are in that context. How do you express the values that matter to you?

Two types of prizes for this challenge: 

  • 3 prizes for the best text responses - $50 each
  • 5 prizes for the best mood board or photo uploads - $75 each

Note: If you submit both text and mood board/photos, you can win multiple prizes!


In your response, provide detailed and thoughtful answers to the following questions:

  1. Thinking about your life, what does it mean to be optimistic? Tell us what optimism means to you, and why it is (or isn’t) important in today’s world. Feel free to give us real world examples of optimism from your daily life!
  2. Thinking about your life, what does it mean to “stay true to your roots”?
  3. What’s your favorite outfit and why? How do your clothes express who you are?  
  4. Optional: Submit photos, collages, or “mood boards” with images based on the following criteria the following areas:
  • Photos of things that represents ‘staying true to your roots’ - this can be anything you want, an object, a place, a person, yourself!
  • Photos of something that represents optimism to you.
  • Photos of your favorite outfits.
  • Other inspiring images (use the template attached for ideas and format).

Uploads are highly encouraged for mood boards. These can be images, slides, or a link to Pinterest page

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
Top 5 share $375 Next 3 share $150
$75.00 T University of Missouri - Columbia
$75.00 Picture?width=160 University of Central Florida
$75.00 Square pic 60 10 31 14 pro Walden University
$75.00 Picture?width=160 Middlesex University
$75.00 Square pic 60 pp Indian Institute of Technology - Madras
$50.00 Square pic 60 brock Brock University
$50.00 E
$50.00 Square pic 60 ka sir slippy Georgia Institute of Technology
Submission questions

Is your current residence urban, suburban, town, or rural? 


Do you shop at Walmart and/or Target?

I shop at Walmart
I shop at Target
I shop at both
I don't shop at either store

Do you have children under the age of 18?


When was the last time you purchased jeans? (in-store or online)


Do you see fashion as a high priority interest in your life? (yes or no)

Drag and drop photos or image files into your solution 0 characters Average: 1713 characters
    Your solution must be at least 0 characters long
    Contact Us