Your task is to submit a visual idea that shows the superior performance of our in-shower hair products at leaving hair full of volume and smooth to the touch.  Your visual idea should fit the format of a social media post (or story), quick demo video, or physical ad. Specifically, your visual idea should center around the use of everyday objects to serve as an analogy and/or demonstration  for the effectiveness of our in-shower products.

Here are some additional guidelines:

• The setting for your visual idea could take place anywhere - at home, in a hair salon, on the beach, in a park, on the street, etc.
• You do not have to show advanced science of how the product works.
• Your visual must include and/or reference the two physical hair products: 1) the volumizing product that has the benefits of volume and hair smoothness/softness and 2) a non-volumizing competitor.
• We know this challenge is anonymous, so the products you feature in your demo (i.e. our product and the competitor product) should be hypothetical.
• Your visual idea can show how the products work on hair but ideally it will also draw an analogy of its effectiveness using everyday objects (see examples below)
• Your idea should last no longer that 30 seconds (ex: if it's a script, then it would need to be something that could be put into a commercial in under 30 seconds)
• Your visual should be something that people might see in a TV advertisement, in a magazine, on social media, etc. 

**The winning ideas need to demonstrate the superiority of this in-shower hair product in a creative way.  Women should be able to understand it easily and be convinced that using this product will leave their hair looking and feeling beautiful and vibrant. 

Examples:

1. The volume of the balloons create a quick visual that serves as an analogy to the effectiveness of our hair product vs. a competitor’s.