Can you create a demo for an in-shower volumizing hair product?
business social media marketing advertising social media video creativity product marketing creative strategy scripting magazines script
$1,600
top 8
106
submissions
DONE
5 months ago
Small pic demo 2

We provide a range of in-shower hair products, including shampoo and conditioner, to help women achieve voluminous hair.  Unlike competitor products, our in-shower hair products deliver noticeable volume and sensory benefits - think about touchably smooth, soft hair that is full of volume! 

We want women to know the superior performance of our in-shower hair products when it comes to leaving their hair full of volume and incredibly smooth.  That’s why we want you to come up with a clever visual idea that will showcase and/or represent the effectiveness of our in-shower products vs a competitor product.  Your visual idea should give women who see it an immediate understanding that our in-shower products will give them voluminous hair that truly feels as good as it looks!


Deliverables

Your task is to submit a visual idea that shows the superior performance of our in-shower hair products at leaving hair full of volume and smooth to the touch.  Your visual idea should fit the format of a social media post (or story), quick demo video, or physical ad. Specifically, your visual idea should center around the use of everyday objects to serve as an analogy and/or demonstration  for the effectiveness of our in-shower products.

Here are some additional guidelines:

  • The setting for your visual idea could take place anywhere - at home, in a hair salon, on the beach, in a park, on the street, etc.
  • You do not have to show advanced science of how the product works.
  • Your visual must include and/or reference the two physical hair products: 1) the volumizing product that has the benefits of volume and hair smoothness/softness and 2) a non-volumizing competitor.
  • We know this challenge is anonymous, so the products you feature in your demo (i.e. our product and the competitor product) should be hypothetical.
  • Your visual idea can show how the products work on hair but ideally it will also draw an analogy of its effectiveness using everyday objects (see examples below)
  • Your idea should last no longer that 30 seconds (ex: if it's a script, then it would need to be something that could be put into a commercial in under 30 seconds)
  • Your visual should be something that people might see in a TV advertisement, in a magazine, on social media, etc. 

**The winning ideas need to demonstrate the superiority of this in-shower hair product in a creative way.  Women should be able to understand it easily and be convinced that using this product will leave their hair looking and feeling beautiful and vibrant. 

Examples:

  1. The volume of the balloons create a quick visual that serves as an analogy to the effectiveness of our hair product vs. a competitor’s.