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Next Challenge: Can you envision a smartphone keyboard to help sales reps in conversations? |
We provide a range of in-shower hair products, including shampoo and conditioner, to help women achieve voluminous hair. Unlike competitor products, our in-shower hair products deliver noticeable volume and sensory benefits - think about touchably smooth, soft hair that is full of volume!
We want women to know the superior performance of our in-shower hair products when it comes to leaving their hair full of volume and incredibly smooth. That’s why we want you to come up with a clever visual idea that will showcase and/or represent the effectiveness of our in-shower products vs a competitor product. Your visual idea should give women who see it an immediate understanding that our in-shower products will give them voluminous hair that truly feels as good as it looks!
Your task is to submit a visual idea that shows the superior performance of our in-shower hair products at leaving hair full of volume and smooth to the touch. Your visual idea should fit the format of a social media post (or story), quick demo video, or physical ad. Specifically, your visual idea should center around the use of everyday objects to serve as an analogy and/or demonstration for the effectiveness of our in-shower products.
Here are some additional guidelines:
**The winning ideas need to demonstrate the superiority of this in-shower hair product in a creative way. Women should be able to understand it easily and be convinced that using this product will leave their hair looking and feeling beautiful and vibrant.
Examples: